YETI® Appoints Melisa Goldie as Chief Marketing Officer
January 07 2019 - 9:00AM
Business Wire
YETI Holdings, Inc. (“YETI”) (NYSE: YETI) today announced
the appointment of Melisa Goldie to the newly created role of Chief
Marketing Officer, effective immediately. Ms. Goldie will report to
Matt Reintjes, President and Chief Executive Officer of YETI.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190107005313/en/
Melisa Goldie (Photo: Business Wire)
Leveraging her extensive brand strategy and marketing
experience, Ms. Goldie will be responsible for crafting,
articulating and driving the global brand marketing and creative
vision for YETI including its direct to consumer business. She will
bring together YETI’s brand, creative, digital, e-commerce and
customer experience teams, in order to further position the
business for continued long-term growth.
Most recently, Ms. Goldie served as a strategic brand marketing
consultant utilizing her broad and comprehensive experience in
growing successful brands. She previously served as the Global
Chief Marketing Officer of Calvin Klein, Inc., where she was
responsible for all consumer-facing marketing initiatives for the
iconic $8.5 billion lifestyle brand. After being hired by the
Company’s founder in 2001, Goldie spent 15+ years rising through
the Calvin Klein organization, where she built and drove the
profile of the brand, as a strategic, creative leader and key
member of the executive team.
Mr. Reintjes commented, “We are thrilled to have Melisa join the
team. She brings a depth of knowledge and leadership in brand
strategy, digital and experiential consumer engagement, and
innovative product marketing. Melisa’s experience will be a
valuable asset to our team as we continue to drive YETI’s
growth.”
Ms. Goldie stated, “I am extremely excited to be joining a
company with such a powerful brand and passionate consumer
following. I look forward to working with YETI to continue to build
global brand awareness through new product introductions and an
expanded audience, in dynamic and creative ways.”
Prior to her tenure at Calvin Klein, Ms. Goldie held executive
positions at respected consumer advertising agencies and graduated
with honors from New York’s Pratt Institute with a Bachelor of Fine
Arts degree in Photography and Art Education.
About YETI:
YETI is a rapidly growing designer, marketer, retailer, and
distributor of a variety of innovative, branded, premium products
to a wide-ranging customer base. Our brand promise is to ensure
each YETI product delivers exceptional performance and durability
in any environment, whether in the remote wilderness, at the beach,
or anywhere else life takes you. We bring our products to market
through a diverse and powerful omni-channel strategy, comprised of
our select group of national and independent retail partners and
our DTC channel. By consistently delivering high-performing
products, we have built a following of engaged brand loyalists
throughout the United States, Canada, Australia, and elsewhere,
ranging from serious outdoor enthusiasts to individuals who simply
value products of uncompromising quality and design. Our
relationship with customers continues to thrive and deepen as a
result of our innovative new product introductions, expansion and
enhancement of existing product families, and multifaceted branding
activities.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190107005313/en/
PRESS:
Investor Relations:Jean Fontana, 646-277-1214,
jean.fontana@icrinc.comorJennifer Davis, 646-677-1813,
jennifer.davis@icrinc.com
Media:Alecia Pulman, 203-682-8224,
alecia.pulman@icrinc.comorBrittany Fraser, 646-277-1231,
brittany.fraser@icrinc.com
YETI (NYSE:YETI)
Historical Stock Chart
From Mar 2024 to Apr 2024
YETI (NYSE:YETI)
Historical Stock Chart
From Apr 2023 to Apr 2024