ATLANTA and SAN FRANCISCO, March
20, 2014 /PRNewswire/ -- YP, the largest local ad
platform in the U.S., and Yelp (NYSE: YELP), the company that
connects consumers with great local businesses, today announced
that the two local search leaders have agreed to a strategic deal.
The agreement will allow YP to enhance its customers' business
listings on Yelp and expand their distribution within the YP Local
Ad Network to include Yelp's vast consumer reach. The agreement
also provides Yelp with additional means to access local businesses
through YP and enrich their business listings with engaging content
for consumers.
With YP and Yelp's leading positions with local businesses and
consumers, the deal will enable consumers to find and connect with
even more of the great services and businesses they're already
searching for online. The addition of Yelp's consumer reach as a
Top 25 U.S. web and mobile property to the YP Local Ad Network will
enhance value to advertisers of YP, a Top 40 U.S. web and mobile
property (sources: comScore). The addition of enriched business
listings via YP on Yelp will enhance value to Yelp consumers.
"This is a game changer for local businesses which will now gain
industry leading consumer access to potentially reach 95 percent*
of the U.S. Internet market through YP and Yelp's combined
audiences," said David Krantz, CEO
of YP. "We're excited to work with Yelp to deliver superior value
in the local search market and look forward to collaborating on
future opportunities."
"This partnership allows Yelp to tap into YP's, large, local
sales force and advertiser base," said Jeremy Stoppelman, CEO of Yelp. "Yelp's
significant consumer engagement combined with YP's scale and
advertiser reach will help both companies grow and take local
advertising to the next level."
Terms of the deal were not disclosed.
About YP
YP is a multi-billion dollar business
operating the largest local ad platform in the United States.
YP's flagship consumer brands include the popular YPSM
app and YP.com, which are used by more than 70 million visitors
each month in the U.S.**, and The Real Yellow Pages®
directory. For Advertisers, YP delivers leading local
advertising solutions that connect the right consumers online, on
mobile or in print. The YP Local Ad Network offers one ad-buy
on the yp.com site that enables access to hundreds of website
properties, leveraging multiple media platforms, including online,
vertical and mobile search. Through YP's network, advertisers
essentially have the ability to reach 95% of monthly Internet
users*. YP services are backed by thousands of media
consultants and customer service professionals in local markets
across the U.S. with relationships spanning 575,000 businesses. For
more information on YP, visit us at http://corporate.yp.com. Follow
us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.
*comScore, Media Metrix (U.S.); February 2014. Based on
combined visitation to Yelp.com, the potential reach of the YP.com
Network, plus YP's SEM advertising partners' publisher sites
including: Google.com, Yahoo.com, Youtube.com, Bing.com.
**YP Internal Data, January
2014
About Yelp
Yelp (NYSE: YELP) connects people
with great local businesses. Yelp was founded in San Francisco in July
2004. Since then, Yelp communities have taken root in major
metros across the US, Canada, UK,
Ireland, France, Germany, Austria, The
Netherlands, Spain,
Italy, Switzerland, Belgium, Australia, Sweden, Denmark, Norway, Finland, Singapore, Poland, Turkey, New
Zealand, the Czech
Republic, Brazil,
Portugal and Mexico. Yelp had a monthly average of 120
million unique visitors in Q4 2013*. By the end of Q4 2013, Yelpers
had written more than 53 million rich, local reviews, making Yelp
the leading local guide for real word-of-mouth on everything from
boutiques and mechanics to restaurants and dentists. Approximately
53 Million unique visitors visited Yelp via their mobile device on
a monthly average basis during Q4 2013. For more information,
please visit http://www.yelp.com/ or send an email to
press@yelp.com.
* Source: Google Analytics
SOURCE YP