LONDON, February 19, 2014 /PRNewswire/ --
Consumer technology agency to bring
"thank goodness I have Yelp" moments to life
Dynamo PR ( http://www.dynamopr.com ) has been appointed as its
UK agency by Yelp, one of the world's largest location based
services, in the run up to its 10th Birthday
celebrations later this year and before a global advertising push
for Yelp's new tag line 'we know just the place'. Dynamo has been
tasked with bringing its unique brand of creativity and results to
both the day-to-day press office work and creative campaigns.
Dynamo won the account following a three-way competitive pitch.
San Francisco based Yelp has
over 53 million cumulative reviews of local business from
restaurants, dentists, mechanics and plumbers across 24 countries
and attracted an average of over 120 Million monthly unique
visitors in Q4 2013. Yelp's reviews can be found baked-into Apple
Maps and Siri on iOS, as well as in-dash in the latest BMW,
Mercedes Benz and Lexus models, not
to mention the latest wearable technology of Pebble Watches.
Elliot Adams, Senior European PR
Manager for Yelp made the appointment: "Yelp exists to connect
people with great local businesses, so we're delighted to have
connected with Dynamo to run our PR in the UK. Dynamo have already
established a pedigree with Silicon Valley companies and pride
themselves on being 'unboring', one of Yelp's core values. They
even slipped in a special 'Whiskey Sours' clause into the contract
to make sure the team are regularly refreshed."
Peter Bowles, Co-CEO of Dynamo:
"Yelp is a phenomenal tool for discovering hidden gems on the UK
high street. One of the members of our team has been a Yelp Elite
member for three years and has discovered all sorts of amazing
places across London. Our team
have a very broad remit to work across promoting the Yelp offering
to consumers and helping small businesses realise the value in
managing their free profile on Yelp as a means of attracting
further custom."
Yelp floated on the New York Stock Exchange in March 2012 and the company is currently worth
over $6 Billion. In October 2012, Yelp acquired Qype to further
strengthen the comprehensive database of user reviews across
Europe.
Dynamo can be found on Yelp at:
http://www.yelp.co.uk/biz/dynamo-communications-ltd-london
About Dynamo
Dynamo (http://www.dynamopr.com) is an award-winning consumer,
technology and digital communications agency offering PR, social
and SEO services for clients that range from ambitious start-ups to
international brands. Based in London, Dynamo was launched in January 2011 and now has 20 staff based in UK and
North America. Dynamo focuses on
generating creative responses to clients needs, providing strategy
and tactics focused to achieve client results. In 2013, Dynamo won
prestigious PRWeek awards for best consumer, best technology, and
best global PR campaigns. For more information email
hello@dynamopr.com.
About Yelp
Yelp (NYSE: YELP) connects people with great local businesses.
Yelp was founded in San Francisco
in July 2004. Since then, Yelp
communities have taken root in major metros across the US,
Canada, UK, Ireland, France, Germany, Austria, The
Netherlands, Spain,
Italy, Switzerland, Belgium, Australia, Sweden, Denmark, Norway, Finland, Singapore, Poland, Turkey, New
Zealand, the Czech
Republic, Brazil and
Portugal. Yelp had a monthly
average of 120 million unique visitors in Q4 2013*. By the end of
Q4 2013, Yelpers had written more than 53 million rich, local
reviews, making Yelp the leading local guide for real word-of-mouth
on everything from boutiques and mechanics to restaurants and
dentists. Yelp's mobile application was used on approximately 10.6
million unique mobile devices on a monthly average basis during Q4
2013. For more information, please visit
http://www.yelp.co.uk/ or send an email to
press@yelp.co.uk.