OpenTable to Buy Quickcue - Analyst Blog
December 17 2013 - 2:00PM
Zacks
OpenTable Inc.’s
(OPEN) recently announced
acquisition of Quickcue, which develops guest management system
software, reflects the company’s focus on fixing loopholes in its
current product offerings.
Quickcue’s solution helps restaurant reception staff to manage
tables and waiting times on a real-time basis. Moreover, it helps
the restaurant to keep track of the customer preferences and prior
visit details. The whole process runs on an Apple
(AAPL) iPad.
The acquisition will help OpenTable’s mobile customers to find
restaurant vacancies from waiting lists on a real-time basis, a
service the company did not offer. OpenTable also announced that it
will continue to serve Quickcue’s 40 existing customers.
OpenTable also said that Quickcue will develop new hospitality
solutions for walk-in restaurants that also accept reservations.
The new solution will further expand OpenTable’s customer base in
the long run.
OpenTable is paying $11.5 million in cash for Quickcue, which will
not hurt its strong cash balance ($102.8 million at the end of Sep
30, 2013). Additionally, the acquisition is not expected to impact
the fourth-quarter and full-year 2013 outlook provided by the
company on Nov 5, 2013 (OpenTable Beats on Earnings & Rev).
Acquisitions and partnerships have played an important part in
developing OpenTable’s growth trajectory in recent times. During
the nine months ending Sep 30, 2013, OpenTable acquired three
companies for approximately $24.4 million.
The acquired businesses include Foodspotting Inc. (Jan 2013),
Rezbook reservation system from Urbanspoon (Jul 2013) and part of
JustChalo Inc. OpenTable also entered into partnership with
Facebook (FB), allowing visitors
to make reservations directly from the restaurants mobile Facebook
page.
We believe that strong cash balance will allow OpenTable to pursue
further acquisitions to expand its product portfolio as well as
competitive position. The company faces competition from the likes
of Livebookings, UReserve and CityEats.
Yelp’s (YELP)
acquisition of SeatMe also increased the competition for OpenTable.
However, the major concern relates to the speculated entry of Apple
into restaurant reservation business. Reportedly, the iPhone maker
has recently filed a patent on restaurant reservation and ordering
system.
Nevertheless, we believe that the strong growth in mobile user base
and expansion in the overseas markets will boost top-line growth.
Additionally, continuing investments in marketing activities will
boost traffic. However, these investments will keep margins under
pressure in the near term.
Currently, OpenTable has a Zacks Rank #2 (Buy).
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