Disney and Dole to Launch New Co-Branded Produce Assortment Featuring Iconic Disney, Pixar, Star Wars, and Marvel Characters
October 14 2016 - 6:00AM
Business Wire
Disney-branded DOLE Bananas, Pineapples,
Berries, and Vegetables coming to grocery and retail stores
nationwide
Disney Consumer Products and Interactive Media (DCPI) and Dole
Food Company today announced plans to launch a new co-branded
assortment of fresh produce featuring iconic Disney, Pixar, Star
Wars, and Marvel characters at grocery and retail stores nationwide
beginning this fall. The announcement comes ahead of the 2016
Produce Marketing Association (PMA) Fresh Summit Convention and
Expo taking place October 14-16 in Orlando, Fla. (Disney booth
#409, Dole booth #3043), where both brands will have a
presence.
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“Disney and Dole have a shared mission of providing high quality
produce to help families lead healthier lives,” said Josh
Silverman, executive vice president of global licensing, Disney
Consumer Products and Interactive Media. “As an industry leader in
licensed food, we are excited to pair our unrivaled portfolio of
brands, characters and stories with Dole’s fresh fruits and
vegetables to support parents as they encourage their kids to make
healthier food choices.”
“It’s rare that two iconic brands with as much passion and
potential for improving the way America and the world eats can come
together to make positive change,” said Bil Goldfield, director of
communications for the Dole Food Company. “As one of the world’s
foremost nutrition leaders, Dole is excited to partner with Disney
to take both companies’ commitment to health and wellness to the
next level. Together, we can do even more to deliver fun,
educational and nutritional information around the power of produce
to individuals and families across North America.”
The two brands will launch its first program this fall, followed
by a host of other health and nutrition education programs themed
around other Disney, Star Wars and Marvel films and characters in
2017. These programs will include consumer promotions, digital
integrations, in-store activities, and themed recipes featuring
DOLE products to encourage kids and families to adopt a diet rich
in fresh fruits and vegetables.
In 2006, The Walt Disney Company became the first major media
company to establish a Nutrition Guideline Policy to associate its
brands and characters with a more nutritious portfolio of foods and
beverages. The company has since marked every year of its Healthy
Living Commitment with significant milestones such as becoming the
first major media company to launch food advertising standards for
kids, launching new content and experiences that inspire healthier
lifestyles, and introducing the Mickey Check. The Mickey Check is a
quick and easy way for families to identify healthier food and
beverage options in stores, on-air, on-line, at Disney theme parks
and resorts, and other places where Disney products are sold. Foods
and recipes that feature the Mickey Check adhere to the rigorous
Disney Nutrition Guideline Criteria. To learn more about The Walt
Disney Company Healthy Living Commitment and the Mickey Check,
visit Disney.com/HealthyLiving.
For more than a century, Dole has served as an unrivaled health
and wellness resource to millions of healthy-eating enthusiasts
worldwide. Dole is committed to nutrition and nutrition education,
and to encouraging the world to adopt a healthier diet including
more fresh fruits and vegetables. Dole believes that a diet rich in
fruits and vegetables can increase America’s nutritional health and
help reverse a number of negative health trends, among them
improper diet and inadequate exercise as the leading causes of
preventable death. In 2003 Dole established the Dole Nutrition
Institute (DNI) specifically to study the health and wellness
benefits of fruits and vegetables, and a plant-based diet. Today,
DNI remains the world’s most definitive, easily accessible and
scientifically validated resource on nutrition and health. In
addition, Dole recently established a Director and Department of
Culinary Nutrition to translate produce-based research into
compelling meals that prove the vital role of fruit and vegetables
as the staple of a healthy diet.
About Disney Consumer Products and
Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the
business segment of The Walt Disney Company (NYSE:DIS) that brings
our Company’s stories and characters to life through innovative and
engaging physical products and digital experiences across more than
100 categories, from toys and t-shirts, to apps, books and console
games. DCPI comprises two main lines of business: Disney Consumer
Products (DCP), and Disney Interactive (DI). The combined segment
is home to world class teams of app and game developers, licensing
and retail experts, a leading retail business (Disney Store),
artists and storytellers, and technologists who inspire
imaginations around the world.
About Dole Food Company,
Inc.
Dole Food Company, Inc., is one of the world’s largest producers
and marketers of high-quality fresh fruit and fresh vegetables.
Dole is an industry leader in many of the products it sells, as
well as in nutrition education and research. For more information,
please visit www.dole.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20161014005173/en/
Disney Consumer Products and Interactive MediaShawn
Smith(818) 544-0848shawn.n.smith@disney.comorDole Food
CompanyWilliam
Goldfield818-874-4647william.goldfield@dole.com
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