Walmart Delivers New Benefit for Walmart+ Members: A Paramount+ Subscription at No Extra Cost
August 15 2022 - 4:15PM
Business Wire
In the latest move to give customers more for
less, Walmart+ members will get access to a Paramount+ Essential
Plan – without raising prices
Walmart is taking its membership offering to the next level by
adding a new streaming benefit. Walmart+ will soon be available for
members with an added bonus – a Paramount+ Essential subscription
at no extra cost.
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Walmart+ members will be able to stream premium entertainment as
a benefit for the first time as part of their membership starting
in September. The Paramount+ Essential Plan will give Walmart+
members access to Paramount+’s breadth of hugely popular content
from acclaimed original dramas such as "1883" and "Star Trek:
Strange New Worlds," to the world's most popular preschool
franchise, "PAW Patrol," to recent blockbuster films such as "Sonic
the Hedgehog 2," to live sports.
The streaming service benefit becomes yet another way Walmart is
uniquely positioned to give members more for less with Walmart+,
whether in-store, at the gas pump, on groceries, listening to
music, and now when watching their favorite movies and shows.
Walmart+ will remain $98 a year or $12.95 a month and include the
Paramount+ Essential Plan subscription with an added $59 value.
“We know Walmart+ is providing members real value in their every
day – from grocery shopping to filling up their tank and more,”
said Chris Cracchiolo, senior vice president and general manager of
Walmart+. “With the addition of Paramount+, we are demonstrating
our unique ability to help members save even more and live better
by delivering entertainment for less, too. 85 percent of U.S.
households use streaming services[1] and Paramount+ has the premium
content and broad appeal that our members are looking for – like
Walmart, they have something for everyone. We’re excited about the
launch and what comes next for Walmart+.”
“Paramount has enjoyed a close relationship with Walmart for
years, and Walmart customers connect with Paramount's beloved
brands, content, and characters every day through a range of
consumer products available throughout Walmart stores," said Jeff
Shultz, chief strategy officer and chief business development
officer, Paramount Streaming. “Now, pairing Walmart’s expansive
reach across the country with Paramount+'s broad and popular
content that offers something for everyone is a unique opportunity
to expand our partnership. Together we will bring Walmart+ members
the full breadth of Paramount+ programming.”
Walmart is consistently evolving to deliver against what’s most
important for members – as a result, Walmart+ has had positive
member growth every month since its launch in September 2020. Most
recently, the retailer combined its InHome service into Walmart+ to
create efficiency for members. As members seek more ways to save
money, they can now consolidate a portion of their subscriptions
and get entertainment through the membership.
For more information about how to become a Walmart+ member,
please visit https://www.walmart.com/plus.
[1]
https://www.kantar.com/north-america/inspiration/technology/85-per-cent-of-us-households-have-a-video-subscription-service
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better – anytime and anywhere – in retail stores,
online, and through their mobile devices. Each week, approximately
230 million customers and members visit more than 10,500 stores and
numerous eCommerce websites under 46 banners in 24 countries. With
fiscal year 2022 revenue of $573 billion, Walmart employs
approximately 2.3 million associates worldwide. Walmart continues
to be a leader in sustainability, corporate philanthropy and
employment opportunity. Additional information about Walmart can be
found by visiting https://corporate.walmart.com, on Facebook at
https://facebook.com/walmart and on Twitter at
https://twitter.com/walmart.
About Paramount+
Paramount+, a direct-to-consumer digital subscription video
on-demand and live streaming service, combines live sports,
breaking news and a mountain of entertainment. The premium
streaming service features an expansive library of original series,
hit shows and popular movies across every genre from world-renowned
brands and production studios, including BET, CBS, Comedy Central,
MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel.
The service is also the streaming home to unmatched sports
programming, including every CBS Sports event, from golf to
football to basketball and more, plus exclusive streaming rights
for major sports properties, including some of the world’s biggest
and most popular soccer leagues. Paramount+ also enables
subscribers to stream local CBS stations live across the U.S. in
addition to the ability to stream CBS News Streaming Network for
24/7 news and CBS Sports HQ for sports news and analysis.
For more information about Paramount+, please visit
www.paramountplus.com and follow @ParamountPlus on social
platforms.
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Rachel Nipper 1-800-331-0085 news.walmart.com/reporter
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