With a shared commitment to inspire and empower all women,
this brand-new partnership champions body positivity through a
range of lingerie sizes and styles
.
NEW
YORK, Aug. 16, 2022 /PRNewswire/ -- Victoria's
Secret today announced the launch of inclusive and fashion-forward
lingerie brand, Elomi, as its newest brand partner within its
curated digital platform, VS&Co-Lab. Elomi joins a growing list
of innovative brands within the VS&Co-Lab space, offering a
unique array of pieces designed to enhance every part of a woman's
body with uncompromising support and unparalleled comfort.
Among Elomi's beautifully crafted collections, each brings
perfect fit and striking designs in a range of sizes that are meant
for every woman to feel their absolute best. Aligned with
Victoria's Secret's ongoing
commitment to champion all women throughout their journeys, the
selection of Elomi lingerie offered within VS&Co-Lab will now
expand the overall size offering available on VictoriasSecret.com
to 100+ sizes. The collection's pricing will range from
$20.00 to $32.00 for panties, and $59.00 to $76.00
for bras.
Inspired by innate femininity and beauty, as well as a sense of
strength and confidence, Elomi celebrates body positivity and
encourages the freedom to express yourself through lingerie.
"At Elomi, our focus has always been on designing exciting,
colorful products and we're proud of how the brand has grown into a
market leader for full figure lingerie. We continue to push the
boundaries of what can be achieved in larger sizes and we're
committed to making fashionable lingerie accessible to all
women. Our partnership with Victoria's Secret reinforces and
aligns with Elomi's message of inclusivity and allows us to connect
with even more consumers. We couldn't be more excited for this
partnership and for the future together," said Liza Bennett, Managing Director of Eveden Inc.
North America.
"As we continue in our commitment to celebrate all women, we
are proud to welcome innovative brand partners, like Elomi. With a
dedication to providing beautiful collections in an expansive range
of sizes and styles, Elomi is a complimentary addition to
Victoria's Secret's selection of
lingerie, creating a partnership that champions body positivity and
inclusivity." said Kristen
Lagoa, Vice President of Merchandising, Victoria's
Secret
Elomi is available online at
Victoriassecret.com/us/co-lab.com starting Tuesday, August
16th.
Stay Connected:
Victoria's Secret: https://www.victoriassecret.com
Instagram: https://www.instagram.com/victoriassecret
Twitter: https://twitter.com/VictoriasSecret
Facebook: https://www.facebook.com/victoriassecret
TikTok: https://www.tiktok.com@victoriassecret
About
Elomi:
Founded in 2008, Elomi is a British-born lingerie brand known
for being a pioneer in the fuller figure lingerie market. Since the
beginning, Elomi has strived to champion different shapes, looks
and sizes and hopes to inspire and empower members of the fuller
figure community to live their life without limits. Their
innovative and fashion-forward collections offer unparalleled fit,
comfort and guaranteed support in a variety of styles and extensive
size range not found in many other brands, with styles all the way
up to an O cup.
About Victoria's Secret:
Victoria's Secret (NYSE: VSCO) is the world's largest
intimates specialty retailer offering a wide assortment of modern,
fashion-inspired collections including signature bras, panties,
lingerie, casual sleepwear and athleisure, as well as award-winning
prestige fragrances and body care. With nearly more than 1,350
retail stores worldwide and a predominately female workforce of
more than 25,000, Victoria's Secret boasts the largest team of
specialty trained bra fit experts worldwide. Victoria's Secret is
committed to inspiring women around the world with products and
experiences that uplift and champion them and their journey while
creating lifelong relationships and advocating for positive
change.
To learn more about Victoria's Secret, please visit
VictoriasSecret.com.
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SOURCE Victoria's Secret