Rio Rancho High School of New Mexico Wins Grand Prize in the Fifth Annual Vans Custom Culture Art Competition
June 11 2014 - 9:48AM
Marketwired
Rio Rancho High School of New Mexico Wins Grand Prize in the Fifth
Annual Vans Custom Culture Art Competition
In Partnership With Americans for the Arts, Journeys and
truth(R), Vans Awarded a Total of $86,000 to Support High School
Art Education Across the Country
CYPRESS, CA--(Marketwired - Jun 11, 2014) - Vans announces
Rio Rancho High School of New Mexico as the winner of the fifth
annual Custom Culture art and design competition. At the final
event held on June 10 at New York City's Industria Superstudio,
celebrity judges MKTO, Steve Caballero, Matt Shultz, Kemal Harris
and Eley & Kishimoto selected the winning custom shoe designs
among the top five finalist schools. Vans presented Rio Rancho High
School with the grand-prize $50,000 donation to support its art
program. Vans also awarded the four runner-up schools -- Carlsbad
High School (Calif.), Cinnaminson High School (N.J.), Eastern High
School (Ky.), Parker High School (S.D.) -- with a $4,000 donation
each for their art programs.
Now in its fifth year, Custom Culture continues to drive
creativity and inspire high school art students across the country
by providing the opportunity to compete for $50,000 for their
schools' art programs. This year, 2,000 schools participated in the
competition, receiving four pairs of blank Vans shoes to use as a
canvas and design according to four different themes: Art, Music,
Action Sports and 'Local Flavor.' The winning shoe design will also
be produced and sold in select Vans and Journeys retail stores, and
online at Vans.com and Journeys.com. On behalf of these shoe sales,
Vans donated an additional $50,000 to Americans for the Arts to
fund educational materials and school grants throughout the
year.
"The growth of Custom Culture within the past five years has
exceeded our expectations and enabled us to make a difference for
more students than we could have imagined when we started this
program," said Kevin Bailey, president of Vans. "In the face of
school budget cuts where art education is often the first to go,
Vans is proud to lend a hand and help open doors to art-based
careers to support the creative future of our youth."
Custom Culture partners truth® and Journeys also
provided participating schools with an additional opportunity to
raise funds for their art programs. truth®, the nation's largest
youth smoking prevention campaign, challenged the 50 semi-finalists
to customize a skateboard deck inspired by their reaction to the
following fact: In 2006, a judge ruled that Big Tobacco had been
engaged in a 50-year-long scheme to deceive the public about the
dangers of smoking. truth® awarded Sandy High School from
Sandy, Oregon with $10,000 for its art program. Additionally,
Journeys awarded Parker High School a $10,000 donation for the
'Local Attitude' design best illustrating the school's local
community.
Vans Custom Culture has grown exponentially since its inception
in 2010, reaching hundreds of thousands of students and putting
more than $375,000 back into high school art programs nationwide to
date. For more information about Custom Culture, please visit
www.vans.com/customculture.
About Vans Vans®, a VF Corporation
(NYSE: VFC) brand, is the original action sports footwear and
apparel brand. Vans collections include authentic
footwear, apparel, accessories and snowboard boots that are sold
globally in more than 170 countries through a network of
subsidiaries, distributors and international offices. VF Outdoor,
Inc. owns and operates more than 415 stores of the Vans
brand in the United States and internationally, each offering a
range of Vans footwear and apparel while communicating the
brand's rich heritage. The Vans brand promotes the action
sports lifestyle, youth culture and creative self-expression
through the support of musicians, artists and athletes on boards
and bikes all over the globe and through progressive events such as
the Vans Triple Crown of Surfing®, the Vans Downtown
Showdown, the Vans Pool Party, the Vans Warped
Tour® and surfing's most prestigious contest, the Vans US
Open of Surfing. Vans, "Off the Wall" Since '66 www.vans.com
facebook.com/vans twitter.com/vans_66
About truth® truth® is the largest national
youth smoking prevention campaign. The campaign exposes the
tactics of the tobacco industry, the truth about addiction, and the
health effects and social consequences of smoking. truth gives
teens facts and information about the tobacco industry and its
products, allowing them to make their own informed choices about
tobacco use. Research-proven as an effective public health
intervention, the campaign is credited with keeping hundreds of
thousands of teens from starting to smoke. To learn more, visit
www.thetruth.com. truth is directed and funded by Legacy, a
national public health foundation located in Washington, D.C.
Legacy was created as a result of the November 1998 Master
Settlement Agreement (MSA) reached between attorneys general from
46 states, five U.S. territories and the tobacco industry. To learn
more about Legacy's life-saving programs, visit
www.LegacyForHealth.org.
About Journeys Journeys is a leader in the teen
specialty retail scene, with more than 800 stores in all 50 states,
Puerto Rico and Canada. Journeys uses fashion savvy and
merchandising science to keep in step with the fast-paced footwear
and accessories market for 13- to 22-year-old guys and girls.
Journeys offers a wide variety of trendy, relevant brands that
cater to teens who seek the hottest, new styles. The Journeys store
is more than a retail environment; it's an extension of the teen
lifestyle. From the plasma TVs playing exclusive content and the
latest music videos, to the visual merchandising strategy and
promotions, to the employees whose image and style reflect the
customers' lifestyle and attitude. In addition, Journeys reaches
its customers through www.journeys.com, a mobile website,
catalog, national advertising, strategic cross-promotions, social
media and grass-roots events like The Journeys Noise Tour. Journeys
is, in every way, an attitude you can wear!
CONTACT: Cara Smith 310.496.4454 caras@allisonpr.com
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