MERRIAM, Kan., June 3, 2013 /PRNewswire/ -- On the heels of
National Cancer Survivors Day, Lee
Jeans is proud to name Amy, a Kansas City resident currently fighting breast
cancer, the 2013 Lee National Denim Day ambassador. On Friday, October 4, millions will join the Lee
National Denim Day movement by putting on their jeans and donating
$5 to raise millions of dollars for
the American Cancer Society's programs that help women like Amy
rise above the disease.
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Courageous and empowered, Amy is currently battling breast
cancer. As an avid runner and triathlete, Amy was stunned when she
was diagnosed with stage III breast cancer at the age of 40.
Beginning chemotherapy in February of 2013, Amy continues to fight
valiantly with the daily encouragement of her friends. Though she's
powerful enough to complete an Iron Man competition, Amy attributes
her persistence in her battle with breast cancer to her resilient
team of supporters.
"When I first found out I had breast cancer, the first thing I
did was turn to my friends and family for support. It's the little
things they do, like helping me run errands, that keep me going,"
said Slater. "By joining together on Lee National Denim Day, we can
all be a part of a nationwide support team to ensure no woman
fights this disease alone."
The beneficiary for the 2013 Lee National Denim Day is the
American Cancer Society®, the largest voluntary health organization
in the United States and the
leader in the fight to end breast cancer – and all cancers. The
Society works to create a world without breast cancer by combining
relentless passion with the wisdom of a century of experience in
saving lives by helping people stay well and get well, by finding
cures and by fighting back. This year, Lee National Denim Day hopes
to contribute millions to the American Cancer Society as they
celebrate their 100th birthday and pledge to finish the
fight against cancer.
Net proceeds raised from Lee National Denim Day will benefit the
Society's community-based programs, including lifesaving screenings
and a free place to stay when breast cancer patients and their
caregivers have to travel away from home for treatment.
Proceeds will also help fund the American Cancer Society's
national research grants ongoing work to find new ways to find,
prevent and treat breast cancer. The organization has contributed
to nearly every cancer breakthrough in recent history. Their funded
researchers have helped develop the drugs to treat advanced breast
cancer and have shown that mammograms are the most effective form
of detection. Today, one in every two women newly diagnosed with
breast cancer reaches out to the American Cancer Society for help
and support.
"Amy's fighting spirit is an inspiration to all who are touched
by breast cancer," said Liz Cahill,
vice president of marketing at Lee. "We are thrilled to partner
with the American Cancer Society for the second year and stimulate
millions into action to help forward our shared goal to help aid
and empower those affected by the disease."
Starting today, groups and individuals can donate and sign up as
a team by visiting Denimday.com or by calling 1.800.521.5533. To
learn more about Lee National Denim Day, visit Denimday.com. To
learn more about Lee National Denim Day's beneficiary, the American
Cancer Society, visit cancer.org.
About Lee
Jeans
Lee® Jeans is a division of VF
Corporation. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets
brand denim, casual pants, shirts, fleece and knit apparel. A
brand committed to the community, Lee
Jeans founded Lee National Denim Day®, one of the
largest single-day fundraisers for breast cancer. For more
information about Lee, visit www.lee.com.
Related Links:
Lee National Denim Day
American Cancer Society
Lee Jeans
Media Contact:
Katy
Maestas, 314-960-8640,
KMaestas@crossroads.us
SOURCE Lee Jeans