NEW YORK, Feb. 26, 2020 /PRNewswire/ -- LaLiga North
America announced today a multi-year partnership with Verizon,
exclusive to the United States.
This multifaceted partnership will offer Verizon customers, through
its loyalty program, Verizon Up, the chance to interact with the
best soccer league in the world through experiential events,
educational opportunities, youth and coaching programming, clinics
and tournaments – all officially launching with ElClásico on
Sunday, March 1st. The partnership
will also explore how Verizon's innovative technology can enhance
the fan experience.
"This partnership with Verizon further validates North America as a key growth region for
soccer and LaLiga, and where leading companies are recognizing the
full potential of the sport and the audience it attracts," said CEO
of LaLiga North America, Boris
Gartner. "We welcome Verizon to the LaLiga family and look
forward to growing soccer and super-serving our fans together."
"Our partnership with LaLiga gives our customers more access to
the game they love with the exclusive opportunities that
differentiate," said John Nitti,
Chief Media Officer, Verizon. "We look forward to being a part of
LaLiga's U.S. expansion and cultivating future technology
innovations to enhance the game and fan experience."
This announcement marks LaLiga North America's latest
arrangement to grow the awareness and visibility of the LaLiga
brand within the territory and will continue throughout 2024.
Press Contact for LaLiga North America
Katie Case, kcase@rsgrp.com
Press Contact for Verizon
Emily Vicker, Emily.vicker@verizon.com
About LaLiga North America
LaLiga North America is a
joint venture between LaLiga, Spain's top-flight soccer competition and
professional association, and Relevent Sports Group, the premier
soccer events and media business in North
America and Asia, which
serves as the exclusive representation of LaLiga in the U.S. and
Canada for all business and
development activities. The operation supports the league's growth
in the region through consumer related activities including content
development, events and activations, marketing agreements, youth
academies, development of youth soccer coaches, exhibition matches
and plans to have an official LaLiga Santander match played in the
U.S.
Instagram | Twitter | Facebook | LinkedIn
About Verizon:
Verizon Communications Inc. (NYSE,
Nasdaq: VZ) was formed on June 30,
2000 and is celebrating its 20th year as one of the world's
leading providers of technology, communications, information and
entertainment products and services. Headquartered in New York City and with a presence around the
world, Verizon generated revenues of $131.9
billion in 2019. The company offers voice, data and
video services and solutions on its award-winning networks and
platforms, delivering on customers' demand for mobility, reliable
network connectivity, security and control.
View original
content:http://www.prnewswire.com/news-releases/laliga-north-america-announces-multi-year-us-partnership-with-verizon-301011590.html
SOURCE LaLiga North America