SEATTLE, Oct. 1, 2019 /PRNewswire/ -- In honor of
Helly Hansen and Vail Resorts' longstanding relationship, the two
brands have partnered for the 2019-20 winter season to release the
first-ever, limited-edition Vail Lifaloft Jacket equipped with a
2019-20 Epic Pass. Priced at $1052,
also the exact vertical rise of Vail Mountain in meters, this
jacket not only meets the style and demands of the hardest-charging
skiers and riders from around the world, it also features exclusive
experiences such as a guided tour of Vail's Back Bowls, First Tracks with Helly
Hansen, complimentary on-mountain lunch at The 10th and
general Epic Pass benefits including lodging, dining, rental and
transportation discounts.
The Vail Lifaloft Jacket both celebrates and pays tribute to
Vail Mountain, located in Colorado's Rocky Mountains, while
incorporating Norwegian-based Helly Hansen's unique,
high-performance technologies that are trusted in any and all
conditions by Vail Resorts' Mountain Professionals. The jacket,
designed for both men and women, comes in Vail Mountain's classic
colors and presents a view of the seven legendary back bowls across
the interior lining. Additional technical features include:
- 4-way stretch Helly Tech Professional Fabric that provides ease
of movement and complete weather protection for charging in
Vail's legendary Back Bowls
- Helly Hansen's proprietary Life Pocket™ that
keeps the battery power of small electronics lasting longer in
below freezing temperatures
- LIFALOFT™ insulation by PrimaLoft® that
is both lighter and warmer than other insulation options, keeping
wearers perfectly comfortable even on the coldest of Colorado days
The Vail Lifaloft Jacket also features an exclusively-designed
logo badge paying homage to the 10th Mountain Division's
original patch. During World War II, the Army's 10th Mountain
Division used the Vail area for
backcountry survival training and after the war, many of the men
who trained there were drawn back to the mountain valleys.
Pete Siebert, one of Vail's founding fathers, returned to the area
and in 1954, Earl Eaton, a Uranium
prospector with a similar vision, teamed up with Siebert to draw up
a plan for a ski resort and the idea for Vail Mountain was
born.
"Our long-term partnership is celebrated through this
innovative limited-edition ski jacket," said Philip
Tavell, Category Managing Director, Ski, Helly Hansen. "The
legacy of Vail Mountain and the challenging Back Bowls have sparked
the passion for an active lifestyle for decades and we want to
honor and encourage all of whom make this mountain their playground
with a jacket that has an eye into the future of warmth and
comfort."
"Vail Resorts' pioneering spirit can be traced back to our
founders from the 10th Mountain Division," said
Phil Metz, Vice President, Resort
Marketing - Colorado. "This
exciting collaboration celebrates our company's legacy, the Epic
Pass, and the innovative design of Helly Hansen, a company renowned
for their first-to-market innovations."
With only 100 total men's and 100 total women's jackets being
produced, the limited-edition Vail Lifaloft Jacket will be released
this fall and sold exclusively in four select retailers across
North America including Paragon
Sports in New York on October 26, Sporting Life on Yonge Street in
Toronto on November 2, Peter
Glenn in Ft. Lauderdale, FL
on November 9 and at Epic Mountain
Gear in Park Meadows, CO on November
23. For more details on the jacket and each city's release,
visit https://www.hellyhansen.com/news/vail-lifaloft-jacket/.
The 2019-20 Epic Pass provides unlimited, unrestricted access to
all of Vail Resorts' owned and operated resorts including
Vail, Whistler Blackcomb,
Park City and more, including
additional access to partner resorts around the world including
Telluride, Hakuba Valley, Verbier, Courchevel and more. New for the
2019-20 season, Vail Resorts has also launched the Epic Day Pass
allowing guests to ski world-class resorts for up to 50 percent off
of lift ticket window prices. The entire lineup of Epic Pass
options, which continue to offer the best value and variety for
unlimited skiing and riding, are on sale now at epicpass.com. The
deadline to lock in the current low price on the full suite of
2019-20 Epic Pass products is October
13.
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to
develop professional-grade apparel that helps people stay and
feel alive. Through insights drawn from living and working in
the world's harshest environments, the company has developed a long
list of first-to-market innovations, including the first supple
waterproof fabrics more than 140 years ago. Other breakthroughs
include the first fleece fabrics in the 1960s, the first technical
base layers in the 1970s made with Lifa® Stay Dry
Technology, and today's award winning and patented
H2Flow™ temperature regulating system. Helly Hansen is a
leader in technical sailing and performance ski apparel, as well as
premium workwear. Its ski uniforms are worn and trusted by more
than 55,000 professionals and can be found on Olympians, National
Teams, and at more than 200 ski resorts and mountain guiding
operations around the world. Helly Hansen's outerwear, base layers,
sportswear and footwear are sold in more than 40 countries and
trusted by outdoor professionals and enthusiasts around the world.
To learn more about Helly Hansen's latest collections, visit
www.hellyhansen.com.
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading global
mountain resort operator. Vail Resorts' subsidiaries operate 37
world-class mountain resorts and three urban ski areas, including
Vail, Beaver Creek, Breckenridge, Keystone and Crested
Butte in Colorado;
Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake
Tahoe area of California
and Nevada; Whistler Blackcomb in
British Columbia, Canada;
Perisher, Falls Creek and Hotham
in Australia; Stowe, Mount
Snow and Okemo in Vermont;
Hunter Mountain in New York; Mt.
Sunapee, Attitash, Wildcat and Crotched in New Hampshire; Stevens Pass in Washington; Liberty, Roundtop, Whitetail,
Jack Frost and Big Boulder in
Pennsylvania; Alpine Valley,
Boston Mills, Brandywine and Mad
River in Ohio; Hidden Valley and Snow Creek in Missouri; Wilmot
Mountain in Wisconsin;
Afton Alps in Minnesota; Mt.
Brighton in Michigan and Paoli Peaks in Indiana. Vail Resorts owns and/or manages a
collection of casually elegant hotels under the RockResorts brand,
as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development
Company is the real estate planning and development subsidiary of
Vail Resorts, Inc. Vail Resorts is a publicly held company traded
on the New York Stock Exchange (NYSE: MTN). The Vail Resorts
company website is www.vailresorts.com and consumer website is
www.snow.com.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/helly-hansen-and-vail-resorts-announce-outerwear-collaboration-for-the-upcoming-winter-season-300928881.html
SOURCE Vail Resorts, Inc.