UserTesting Rethinks the One-Way Mirror Concept for a Remote, Virtual Usability Lab
October 19 2022 - 10:30AM
Business Wire
Latest feature release includes enhancements
for teams and organizations looking to accelerate productivity
through a shared customer understanding
UserTesting (NYSE: USER), a leader in video-based human insight,
today announced at The Human Insight Summit (#THiS22),
UserTesting’s annual customer conference, enhancements to its Human
Insight Platform that help to strengthen companies’ ability to
observe, and understand how their customers feel and why.
UserTesting has designed a new feature for team observation, taking
the concept of a one-way mirror, traditionally used in an in-person
observation room and adapting it to how user experience and market
research is conducted remotely, in a virtual environment today.
This advancement now provides companies with more methods for
observing how people use products and services from any location,
and streamlines the collection and analysis of customer insights at
scale.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20221019005338/en/
In addition, UserTesting has also released new capabilities
within the platform, making it easier for anyone in an organization
to use the platform, including pre-configured task groups and
auto-generated insights that give companies faster access to the
answers and visualizations needed to validate business decision
making. The UserTestingⓇ Human Insight Platform, powered by machine
learning, continually improves and expedites the gathering and
analysis of high-value insights, automatically providing results
that companies can act upon quickly.
Highlights in this product release include:
Extend the reach of customers’ voices within the
organization
For those instances when multiple team members want to view a
live conversation session, UserTesting has created the team
observer feature for Live Conversation. This enables companies to
seamlessly invite more participants, including product managers,
business stakeholders, and executives, to view live conversation
sessions without interfering with the session–leading to more
informed decision makers and higher quality outcomes. Team
observers mimics a one-way mirror, which enables more viewers
across an organization to hear insights directly from customers and
users in real time, while minimizing any potential disruptions.
UserTesting also upgraded its workspace experience and search
capabilities. The redesigned workspace delivers an enhanced
experience for new users to help them quickly find insights in the
platform - displaying contextual thumbnail views of most recently
engaged session content including tests, drafts, and highlight
reels. And with the new global search capability, customers can
readily access these insights and resources that exist across
multiple content categories. Now, it’s even easier to view and
access exactly what is needed and find relevant items within a
workspace, allowing stakeholders to better collaborate and do their
job more effectively.
Auto-generate Insights, Answers and Visualizations
UserTesting’s new task groups and results auto-generate the
insights, answers, and visualizations customers need with
pre-configured tasks and test results. This helps to accelerate the
test creation and post-test analysis process and enables users to
get to the answers they seek faster and more efficiently. Users
simply select task groups relevant to their desired outcome like
findability, content, and visual appeal, and UserTesting combines
the resulting data across the tasks and provides auto-generated
results.
Gain Deeper Understanding of Customers
Through integrating the card sorting experience into the test
builder and results workflow, users can view metrics alongside
video feedback, creating a more complete participant narrative.
This allows companies to design better information architecture
aligning with customer’s mental models by building navigation and
site maps based on actual customer expectations and behaviors.
“We are seeing a greater demand for human insight earlier and
more often during the product development process,” said Kaj van de
Loo, CTO at UserTesting. “Now more than ever, companies are looking
for ways to get the most out of their limited resources and improve
team collaboration. UserTesting’s goal is to make it easier for
teams to collaborate and continually increase the speed to insights
and analysis for our customers.”
About UserTesting UserTesting (NYSE: USER) has
fundamentally changed the way organizations get insights from
customers with fast, opt-in feedback and experience capture
technology. The UserTesting Human Insight Platform taps into our
global network of real people and generates video-based recorded
experiences, so anyone in an organization can directly ask
questions, hear what users say, see what they mean, and understand
what it’s actually like to be a customer. Unlike approaches that
track user behavior then try to infer what that behavior means,
UserTesting reduces guesswork and brings customer experience data
to life with human insight. UserTesting has more than 2,500
customers, including more than half of the world’s top 100 most
valuable brands according to Forbes. UserTesting is headquartered
in San Francisco, California. To learn more, visit
www.usertesting.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20221019005338/en/
UserTesting, Inc. Andy Dear 978-609-1472
adear@usertesting.com
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