Market research cloud leader makes it easier for researchers
to test digital products pre- and post-launch
SANTA
MONICA, Calif., Oct. 19,
2022 /PRNewswire/ -- Fuel Cycle Inc., the leading
market research cloud for Fortune 500 companies, today announced
that their integration with UserTesting (NYSE: USER) is
available for public release. The integration was demoed at The
Human Insight Summit by UserTesting, in New Orleans, Louisiana.
This integration touches on many of the themes discussed at The
Human Insight Summit including inclusivity, equity, and moving
insights to action. According to Forrester, a well-designed user
experience could boost your conversion rate by up to 400%. This
integration enables clients to get high quality video feedback from
their Fuel Cycle Community to improve their products and
designs.
As part of Fuel Cycle and UserTesting's mutual approach to
support digital product development, the integration enables users
to evaluate digital experiences with their Fuel Cycle community of
customers, prospects and product users. The integration is now
available to all Fuel Cycle and UserTesting customers.
"Knowing how customers feel and why provides a strategic
advantage for companies competing in a competitive business
environment. UserTesting is focused on ensuring organizations have
quick and easy access to the customers they need to reach," said
Mona Sabet, Chief Corporate Strategy
Officer at UserTesting. "The integration with Fuel Cycle helps
companies efficiently connect with customers, capture rich
video-based insights, and better understand customer
perspectives."
"Customer feedback is an integral part of how companies continue
to innovate and improve their products and services. It's
especially pertinent as consumers have more options than ever,"
said Rick Kelly, Chief Product
Officer at Fuel Cycle. "The Fuel Cycle and UserTesting integration
offers companies even more context around what customers are
thinking and experiencing, allowing them to easily gather feedback
then make the necessary adjustments to their product and
services."
To view Fuel Cycle's full suite of integrations and user
experience research capabilities, please visit:
www.fuelcycle.com.
About UserTesting
UserTesting (NYSE: USER) has
fundamentally changed the way organizations get insights from
customers with fast, opt-in feedback and experience capture
technology. The UserTesting® Human Insight Platform taps into our
global network of real people and generates video-based recorded
experiences, so anyone in an organization can directly ask
questions, hear what users say, see what they mean, and understand
what it's actually like to be a customer. Unlike approaches that
track user behavior then try to infer what that behavior means,
UserTesting reduces guesswork and brings customer experience data
to life with human insight. UserTesting has more than 2,500
customers, including more than half of the world's top 100 most
valuable brands according to Forbes. UserTesting is headquartered
in San Francisco, California. To
learn more, visit www.usertesting.com.
About Fuel Cycle
Fuel Cycle's award-winning Market
Research Cloud is the most comprehensive intelligence gathering
ecosystem that exists today. Our platform enables decision-makers
to maintain constant connections with their customers, prospects,
and users to uncover real-world actionable intelligence. By
integrating human insight with critical business data, and through
automated quantitative and qualitative research solutions, Fuel
Cycle's Market Research Cloud powers product innovation, brand
intelligence, and enhanced user experience. Breakthroughs require
action. We built Fuel Cycle to ignite it. For more information,
visit: fuelcycle.com.
Fuel Cycle Contact
BLASTmedia for Fuel Cycle
Patrick Murphy
317.806.1900 ext. 102
fuelcycle@blastmedia.com
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SOURCE Fuel Cycle