U.S. Bank Extends its Support of Women Leaders; Announces Sponsorship of Minnesota Lynx Forward Napheesa Collier and Peloton Trainer, Good Morning America Contributor, ESPN College GameDay Reporter and New York Liberty Host Jess Sims
June 29 2023 - 10:00AM
Business Wire
The Brand Ambassadors will support the bank’s overall
sponsorship with the WNBA
U.S. Bank announces today it is increasing its support of
women’s athletics and women leaders by way of two new sponsorships
– Minnesota Lynx Forward Napheesa Collier and Peloton Trainer, Good
Morning America contributor, ESPN College Gameday reporter and New
York Liberty Host Jess Sims. Both are multi-year sponsorships.
“When we signed on to be a WNBA Changemaker sponsor two years
ago, we always intended to extend our support of women leaders and
women’s athletics to yet another level,” said Chris Lee, senior
vice president and head of sponsorships for U.S. Bank. “Phee and
Jess will bring an awesome presence to our work not only with the
league but also with our employees and community partners.”
Collier and Sims will help U.S. Bank with its financial wellness
programs and partnerships as part of its WNBA Changemaker
sponsorship focused on empowering women leaders through financial
wellness programs. Specifically, they will serve as ambassadors to
conduct outreach and awareness around financial wellness to U.S.
Bank employees, other WNBA players and the community.
Collier is currently a forward for the Minnesota Lynx. She was
selected by Minnesota in the first round (sixth overall) of the
2019 WNBA Draft. Collier was named WNBA, ESPNW and Associated Press
Rookie of the Year in 2019 and named an All-Star in 2019. Collier
was a member of Team USA’s gold-medal win at the Olympic Games
Tokyo 2020. She played collegiate basketball at the University of
Connecticut, where she helped lead the Huskies to an NCAA Women’s
Basketball Championship in 2016.
“I’m so proud to work with U.S. Bank,” said Collier. “Their
support for the WNBA is not just financial, but truly practical.
They really listened to us as players and created tools to help us
with some of the unique financial challenges we face as female
athletes. I couldn’t be happier to work with them and share their
commitment to gender equity and inclusion.”
Sims is a Peloton Trainer, sports reporter and host based in New
York City. Sims is a reporter on ESPN’s flagship program College
GameDay, works as both an in-arena host and sideline reporter for
the New York Liberty, and most recently became a contributor for
ABC’s Good Morning America. A former collegiate athlete, Sims began
her career as a teacher for Teach for America in Houston. After
working in multiple administrative roles in education, she
eventually found her way to teaching fitness classes. At Peloton,
Sims teaches tread, strength, and bootcamp classes to over seven
million members worldwide, for both adults and families,
recognizing the importance of both physical and mental wellness at
every age.
“I'm so honored to be joining the U.S. Bank family - a brand
that is committed to empowering women as leaders, athletes and
human beings,” said Sims. “Financial wellness is inextricably
linked to everyone's overall health and well-being so I am excited
for two of my worlds to come together to help educate others to
build financial confidence.”
Throughout the course of the WNBA season, Collier and Sims will
be included in U.S. Bank social content spots, activations at the
AT&T WNBA All-Star Game 2023 and other community partners.
About U.S. Bank
U.S. Bancorp, with approximately 77,000 employees and $682
billion in assets as of March 31, 2023, is the parent company of
U.S. Bank National Association. The Minneapolis-based company
serves millions of customers locally, nationally and globally
through a diversified mix of businesses: Consumer and Business
Banking; Payment Services; Corporate & Commercial Banking; and
Wealth Management and Investment Services. Union Bank, consisting
primarily of retail banking branches on the West Coast, joined U.S.
Bancorp in 2022. U.S. Bancorp has been recognized for its approach
to digital innovation, social responsibility, and customer service,
including being named one of the 2023 World’s Most Ethical
Companies. Learn more at usbank.com/about.
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Susan Beatty susan.beatty@usbank.com
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