SAN FRANCISCO, July 20, 2017 /PRNewswire/ -- Salesforce
(NYSE: CRM), the global leader in CRM, today announced that U.S.
Bank (NYSE: USB)—the fifth-largest commercial bank in the United
States—is expanding its use of Salesforce with Salesforce Einstein
to deliver more intelligent and personalized experiences for its
banking customers.
In 2009, U.S. Bank replaced several legacy systems with
Salesforce Sales Cloud, Service Cloud and Marketing Cloud to
provide its customer-facing employees with a single, holistic view
of customer data. With more than 18 million customers across the
country, U.S. Bank is now deploying Salesforce Einstein Analytics,
Sales Cloud Einstein and Einstein Discovery to infuse artificial
intelligence across the company and deliver data-driven
insights.
With Einstein Analytics, managers at U.S. Bank will get
real-time insights that will lead to improved business performance.
And with predictive intelligence powered by Sales Cloud Einstein
and Einstein Discovery, U.S. Bank will be able to predict which
prospects are most valuable in the sales cycle and create more
personalized customer journeys. For example, based on the financial
goals, center-of-influence relationships, life events and other
variables for each customer, Salesforce Einstein will provide
relationship managers and loan officers with next-best-action
recommendations, leading to higher levels of customer satisfaction
and retention.
Comments on the News
"At U.S. Bank, we're committed to
cultivating trust-based, meaningful relationships with the
customers we serve," said Kate
Quinn, vice chairman and chief administrative officer at
U.S. Bank. "Salesforce provides us with a single platform to
empower every customer interaction. And with predictive insights
and AI, powered by Salesforce Einstein, our employees will be more
productive and able to understand and engage with each customer's
unique situation quickly."
"U.S. Bank is at the forefront of the tectonic shift to
artificial intelligence, which will transform every business and
every industry over the next decade," said John Ball, senior vice president of product and
GM of Einstein at Salesforce. "By infusing Salesforce Einstein into
its business, U.S. Bank will be able to deliver more predictive and
personalized customer experiences and help its employees make
smarter, more impactful business decisions."
About U.S. Bank
Minneapolis-based U.S. Bancorp (NYSE: USB),
with $464 billion in assets as of
June 30, 2017, is the parent company
of U.S. Bank National Association, the fifth largest commercial
bank in the United States. The
Company operates 3,088 banking offices in 25 states and 4,826 ATMs
and provides a comprehensive line of banking, investment, mortgage,
trust and payment services products to consumers, businesses and
institutions. Visit U.S. Bancorp on the web
at www.usbank.com.
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
http://www.salesforce.com.
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This press release contains "forward-looking statements." All
statements other than historical facts included in this press
release, including, but not limited to, statements regarding the
timing and the closing of the transaction, the financing for the
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underlying any of the foregoing, are forward-looking statements.
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SOURCE Salesforce