Tremor Video Becomes First Pure-Play Video SSP to Launch in Brazil
October 06 2015 - 8:30AM
Business Wire
Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace
elevating brand advertising effectiveness across all screens, today
announced its entrance into South America with the establishment of
an office in Brazil. This follows its recent expansion into the
Asia-Pacific region, with the acquisition of Australian-based
TVN.
According to comScore, Brazilian video consumption exceeds the
average time spent and overall penetration among the digital
population of all Latin American countries. At the end of 2014,
they reported Brazil had 65.5 million unique online video viewers
over the age of 6, equal to 86.5% of internet users in the country
which was the highest penetration rate of any market they
study.
Rafael Pallarés will lead the company’s international expansion
in Brazil. Pallarés will be based in San Paulo, and is responsible
for building and growing relationships with publishers, trading
desks and platform providers to further the Company’s programmatic
efforts.
“We’re proud to enable more programmatic partners to buy and
sell video inventory in a new market as we continue to strengthen
our premium video marketplace offering,” said Greg Smith, Head of
International and Programmatic at Tremor Video. “Our product,
coupled with Rafael’s deep understanding of the programmatic
landscape in Brazil, well positions us to capture ad dollars in a
market where video is growing rapidly.”
Pallarés previously served as Partner and Managing Director of
Antecipo, a digital company founded by Aunica, where he helped
launch the company, and was responsible for developing
relationships with premier media brands such as Terra, Globo and R7
in Brazil and abroad. He joined Aunica in March 2013, leading a
cross functional team delivering licensing and services projects
involving technologies such as Adobe and Google. Prior to joining
Aunica, Pallarés held roles at Terra Networks, a global digital
media company based in Brazil, where he developed an ad network and
spent over two years spearheading the business division based in
New York.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment
more relevant for consumers. The company’s heritage as custodians
of the most recognized advertiser and publisher brands is
built on leadership in all-screen analytics and a long-standing
commitment to transparency. Our premium video marketplace offers
the full spectrum of video ad products and services, including
premium programmatic buying and selling and analytics that connect
the two.
Forward-Looking Statements
This press release contains forward-looking statements that
involve risks, uncertainties, assumptions and other factors that
could cause actual results and the timing of certain events to
differ materially from those set forth in or implied by such
forward-looking statements. All statements other than statements of
historical fact are forward-looking statements, including, but not
limited to, any statements concerning Tremor Video’s ability to
successfully expand its operations and capture market share in new
territories. Important factors that could cause actual results to
differ materially include: risks of entering new markets in which
we have limited or no experience; the impact of technological
development and competition; difficulty adapting our solutions for
a new international market and failure to gain market acceptance of
our products or services; global economic conditions; as well as
other factors detailed from time to time in the reports Tremor
Video files with the Securities and Exchange Commission.
Forward-looking statements are not guarantees of future performance
or events and investors are cautioned not to place undue reliance
on any forward-looking statement. Furthermore, forward-looking
statements speak only as of the date on which they are made, and,
except as required by law, Tremor Video disclaims any obligation to
update these forward-looking statements to reflect future events or
circumstances.
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version on businesswire.com: http://www.businesswire.com/news/home/20151006005131/en/
Media:Tremor Video, Inc.Mandy Robinson,
646-278-7416mrobinson@tremorvideo.com
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