- Reimagined Sedan with Bold Styling, Premium Comfort and
Elevated Ride Height
- Three Grades, XLE, Limited and Platinum, All with Standard
AWD
- Hybrid Powertrain Standard with Choice of Hybrid MAX or
Toyota Hybrid System
- Hybrid MAX combines a 2.4-L Turbo Hybrid Engine with Rear
eAxle for 340 HP and 400 lb-ft. of torque
- Traffic Jam Assist, Lane Change Assist, and Front Cross
Traffic Alert Standard on Platinum grade
- Advanced Technology Package Available on Limited
Grade
- Interior Updates Across XLE, Limited and Platinum
Grades
PLANO,
Texas, Oct. 12, 2023 /PRNewswire/ -- Toyota
Crown's magnificent and innovative look breaks every convention in
the book and adds bold style to the Toyota sedan lineup. The Toyota
Crown offers two electrified powertrains, including the Hybrid Max
system, and standard AWD across all grades. With its massive
wheels, sleek and aerodynamic shape, the Toyota Crown is a ride
that immediately catches the eye.
![Captivating with Style: The Toyota Crown Shines in Regal Glory Captivating with Style: The Toyota Crown Shines in Regal Glory](https://mma.prnewswire.com/media/2245199/2024_Crown_XLE_OxygenWhite_003.jpg)
Available in three grades: XLE, Limited and Platinum, Toyota
Crown will offer a choice of two different hybrid powertrains:
Hybrid MAX or the Toyota Hybrid System (THS). Hybrid MAX is
Toyota's performance hybrid that has 340 net combined horsepower
and a net 400 lb-ft. of torque. Exclusive to the Platinum grade, it
pairs front and rear electric motors with a 2.4-liter turbocharged
engine and direct shift 6-speed automatic transmission. Hybrid MAX
produces powerful torque at low RPM for sporty, exhilarating
driving and has an EPA-estimated 30 MPG combined city/highway fuel
economy rating.
The XLE and Limited grades are equipped with the Toyota Hybrid
system that pairs front and rear electric motors with a 2.5-liter
engine. This highly efficient hybrid system has an EPA-estimated 41
MPG combined city/highway rating. The system's nickel-metal hydride
battery output has increased to support responsive acceleration at
low speeds and provide a satisfying driving feel.
Built on Toyota's GA-K platform (TNGA-K), the Toyota Crown has
an elevated stance that comes in part from standard 19-inch or
available 21-inch wheels – the latter of the two being the largest
ever on a Toyota sedan. The large diameter wheels lift the Toyota
Crown up, giving the car a strong presence that also helps drivers
get a clear view of the road. The height also elevates the
vehicle's hip point, the pivot point between the torso and upper
legs, measuring at about 25-inches and enables easy vehicle entry
and exit.
Toyota Crown's vibe throws off the conventions of the typical
sedan with a side profile that flows to a broad rear end. The
dynamic body style is amplified by rounded and sweeping character
lines which give it a head-turning look. On the inside, its
spacious cabin has a premium feel that offers unique color
combinations and available leather-trimmed seating. There is also a
full digital display, piano key controls, vertical wireless
charging port and the latest Toyota Audio Multimedia system with
available 11-speaker JBL® Premium audio system pack in tech
and entertainment.
Available colors include Black, Oxygen White, Magnetic Gray
Metallic, Heavy Metal and Supersonic Red. A unique bi-tone paint is
available on the Platinum grade, pairing black paint that extends
from tip to tail, with a pairing choice of Oxygen White, Heavy
Metal, Supersonic Red or bi-tone only Bronze Age.
Three Grades, All Hybrid and All Wheel Drive
With three grades to choose from and two unique hybrid
powertrains, Toyota Crown brings a unique combination of style,
comfort and performance.
The XLE grade comes equipped with the 2.5-liter Toyota Hybrid
System, Electronic On-Demand All-Wheel Drive, three selectable
drive modes, 19-inch alloy wheels, heated and powered woven fabric
front seats and the latest Toyota Multimedia System with 12.3-inch
touchscreen and 6 speakers.
The Limited grade also comes equipped with XLE features and adds
multibeam LED headlights, a fixed panoramic roof, leather-trimmed
seats that are heated and ventilated up front and heated in the
rear, 11-speaker JBL® Premium audio system, rain-sensing
windshield wipers and Front and Rear Parking Assist with Automatic
Braking (PA w/AB). There is also an available Advanced Technology
package that adds dark metallic 21-inch, 10-spoke alloy wheels, a
Panoramic View Monitor and Digital Key compatibility on select
grades (with Remote Connect subscription). Interior colors include
Black, Black and Chestnut, and Macadamia.
Additionally, the Toyota Crown Advanced Technology package
available on the Limited grade now includes:
- Traffic Jam Assist: Provides hands-free control of
steering, braking and acceleration on controlled access freeways.
At speeds under 25 mph and under certain conditions, Traffic Jam
Assist will activate to help ease the stress of stop-and-go
traffic. (Requires Drive Connect trial or subscriptions)
- Lane Change Assist: Toyota Crown's available Lane Change
Assist is designed to help you safely change lanes in traffic by
partially engaging the turn signal, detecting any vehicles in your
way and providing steering assistance into the next lane.
- Front Cross Traffic Alert: Front Cross-Traffic Alert is
designed to detect vehicles that may be approaching from the side
so you can enter traffic at intersections with added safety.
The Platinum grade includes everything on XLE and Limited and
raises the bar with the Hybrid MAX powertrain, Full-Time Electronic
All-Wheel Drive, Adaptive Variable Suspension, six selectable
drive modes, Advanced Park, 21-inch machined 10-spoke alloy
wheels with black accents and the available bi-tone paint option.
Traffic Jam Assist, Lane Change Assist, and Front Cross Traffic
Alert are also now standard on the Platinum grade.
All Crown grades will come with Toyota's new Audio Multimedia
System and Toyota Safety Sense 3.0 standard.
Hybrid: Two-Ways
Toyota made "hybrid" synonymous with fuel efficiency more than
20 years ago with the first-generation Prius. Today, Toyota
continues to expand its hybrid lineup and overall electrified
vehicle offerings with Crown, bringing the number of Toyota
electrified vehicles to 16.
The Toyota Crown innovates on the hybrid front with the Hybrid
MAX System. This system is designed to deliver smooth and powerful
torque-filled acceleration for a 0-60 time of 5.7 seconds, while
also keeping an eye on fuel efficiency with an EPA-estimated 30 MPG
combined rating.
Hybrid MAX combines a 2.4-liter inline 4-cylinder turbo engine,
tuned to hit peak torque between 2000-3000 RPM, with a front
electric motor that helps maximize torque production. A rear wheel
eAxle that includes a high-output water-cooled electric motor is
coupled with the hybrid system to directly transmit force to all
four wheels, ensuring a thrilling throttle response and linear
acceleration throughout the power band.
Also available is the fourth-generation Toyota Hybrid System,
which combines a high-efficiency 2.5-liter DOHC four-cylinder
engine with two electric motors in a highly compact system. The gas
engine employs Variable Valve Timing-intelligent by Electric motor
(VVT-iE) on the intake camshaft, and VVT-i on the exhaust camshaft.
The variable range for the valve timings of both the intake and
exhaust are set to maximize both fuel consumption and output.
Toyota Crown offers either a direct shift six-speed automatic
transmission (Platinum grade only) or an electronically controlled
Continuously Variable Transmission (eCVT) on the XLE and Limited
grades.
The Platinum grade's direct-shift six speed automatic
transmission provides responsive acceleration thanks to Toyota's
Hydraulic multi plate wet start clutch. A combination of
technologies works together to enhance accelerator operation and
vehicle response. The six speed automatic transmission also applies
the assistance of the motor generator within the Hybrid MAX system,
minimizing shift drop across the power band. Drivers can also throw
the shifter into fixed gear mode, for paddle-shifted fun.
The eCVT on the XLE and Limited Grade shifts gears
electronically, providing smart shift operation with a single
action. Paired with the THS front and rear hybrid transaxle, Toyota
Crown's powertrain provides low fuel consumption and low noise.
Aspects that manage fuel efficiency include an optimized gear ratio
and a deceleration mechanism to reduce gear engagement loss.
THS-equipped vehicles feature selectable NORMAL, ECO and SPORT
driving modes that let the driver tailor the Toyota Crown's
performance personality. SPORT mode improves and sharpens throttle
response, making hybrid driving more fun. ECO mode changes the
throttle and environmental logic to help the driver focus on
maximizing mileage from the fuel and battery, while NORMAL mode is
ideal for everyday driving. Additionally, an EV (Electric Vehicle)
mode allows electric-only driving at low speeds for short
distances.
The Hybrid MAX equipped Platinum grade receives a more
comprehensive drive mode selection – which not only includes
NORMAL, ECO and SPORT but adds three drive modes: SPORT+ mode that
provides an emphasis on steering response, flat cornering and a
sense of stability, COMFORT mode that provides a more supple drive
that emphasizes passenger comfort and a CUSTOM mode that enables
drivers to adjust system settings individually, creating a safe
profile that suits their driving habits.
All-Wheel Drive at its Smartest
The XLE and Limited grades come standard with Toyota's
Electronic On-Demand All-Wheel Drive and the Platinum grade comes
with Full-time Electronic All-Wheel Drive, two highly efficient
systems that take maximum advantage of the hybrid powertrain's
benefits.
Instead of using a transfer case and driveshaft to the rear
wheels, Electronic On-Demand AWD on the XLE and Limited grades
employs a separate rear-mounted electric motor to power the rear
wheels when needed. Electronic On-Demand AWD achieves stable
performance by driving the rear wheels with a rear motor, to
provide traction when needed in slippery conditions. The front and
rear wheel driving force distribution is controlled to the front
and rear wheels between 100:0 and 20:80, for enhanced fuel
efficiency and comfortable driving performance.
On the Platinum grade, Full-Time Electronic AWD paired with
Hybrid MAX delivers power to the front and rear wheels via a
front-mounted hybrid motor and a rear-mounted, eAxle electric
motor. This system supports stable AWD performance and satisfying
acceleration thanks to being paired with a direct shift six-speed
automatic transmission. Full-Time Electronic All-Wheel Drive
adjusts between a 70:30 and 20:80 front- and rear-wheel power
split, depending on the driving situation. This new AWD system
enhances the drive force of the rear wheels and provides the feel
of rear-wheel-drive maneuverability, straight line stability and
responsive acceleration.
Handling and Stability
While Crown's overall height stands out, coming in at 60.6-in.
compared to 56.9-in. for Camry, Toyota engineers also wanted its
ride to provide confident handling and supreme comfort.
A combination of lightweight, high-strength materials, like a
ring frame structure, a combination of plate spot and laser welds
on the body, and the use of structural adhesive support rigidity.
The steering gearbox is mounted directly to the suspension member
for a direct steering feel that minimizes line correction. And
aero-stabilizing underbody panels with a "stepped" texture help
control airflow under the car, supporting downforce for a firmly
planted ride.
To help keep the driver and passenger sight lines stable, Toyota
Crown's suspension consists of a MacPherson strut in the front and
a multilink rear suspension in the rear. Swing valve shock
absorbers are equipped on the Limited and XLE grade and an Adaptive
Variable Suspension comes standard on the Platinum grade. Each
option is intended to give Crown a smooth ride that minimizes head
movement.
The Platinum grade's Adaptive Variable Suspension components
have been tuned to support the high output of the 2.4-liter Turbo
Hybrid Engine and eAxle. Crown's AVS uses variable oil pressure
shock absorbers. This system automatically controls the friction
within the absorber when turning, controlling the damping force,
reducing pitch at high drive torque and minimizing the effects of
bumpy roads. A linear solenoid type actuator is also equipped on
the system to minimize body pitch and roll. AVS tuning also changes
based on the selected drive mode of NORMAL, ECO, SPORT, SPORT+,
COMFORT or CUSTOM, adjusting the damping force and balancing
steering response, stability control and ride comfort.
Reducing vibrations felt by the driver and passengers was also
an important element of Toyota Crown's ride comfort. Suspension
tuning was optimized to minimize vibration by using a soft
suspension bushing and a dynamic damper on the front suspension.
Polyurethane-coated coil springs in the front help provide a smooth
ride and high-damping structural adhesive on the body and
reinforced seat mounting points reduces shake generated by the
road.
Toyota Crown's handling is bolstered by an electronically
controlled brake system featuring Active Cornering Assist (ACA),
which engages the stability control to reduce understeer in certain
cornering situations, so the driver feels the enhanced agility, not
the system's operation.
First Class Cabin
The Toyota Crown's interior received updates to soft-touch
materials and additional warm steel-colored accents across XLE,
Limited and Platinum grades. The vehicle provides exemplary comfort
with standard 8-way power adjustable driver and front passenger
seats. Front seat adjustments include slide, recline, tilt, height
adjust and lumbar support (driver seat only). Rear seats include
ample cushioning and bolster support for maximum enjoyment.
The Toyota Crown comes with standard heated front seats that can
be adjusted to three levels. Limited and Platinum add standard
ventilated front seats and heated rear seats to the list of
comforts. The seats offer comfort and style, with Softex®-trimmed
and black woven fabric seating on the XLE, and leather-trimmed
seats standard on the Limited and Platinum grades.
Dual-zone climate control, standard for all grades, is accessed
via a thin illuminated control panel that runs along the dashboard,
just below the multimedia screen, along with other frequently used
functions. All Toyota Crown grades also have a 12.3-inch color MID.
Drivers can select different displays with the push of a button,
including a Hybrid System Indicator showing the driver system
output and regeneration status to encourage eco-driving habits. As
used on other Toyota hybrid models, the display suggests optimal
amounts of acceleration for eco driving.
Toyota Crown Platinum and Limited grades include a standard
fixed panoramic moonroof. For added function and ambience, in-cabin
LED lighting adds a premium feel. Illumination includes overhead
and front/rear footwell lighting, cup holders, USB ports and door
handle accents.
Toyota Crown has drivers and passengers plugged in when it comes
to charging devices. On the driver's side, a vertical-type wireless
Qi charger with enhanced space efficiency comes standard. There is
also a standard USB-Type A and 12V charging port inside the
console. A separate dual USB-Type C terminal is also standard on
the passenger side, with the insertion port intentionally pointing
to the passenger seat. For rear seat passengers, two USB-Type C
ports are standard.
To aid outward visibility, the Platinum grade comes standard
with Panoramic View Monitor, which provides a 360-degree overhead
view of the vehicle's surroundings. The Panoramic View Monitor is
available as part of the Advanced Tech Package on the Limited
grade. The standard backup camera features projected path and
dynamic gridlines. For additional convenience, Limited and Platinum
come standard with a Smart Key System that works on all four
doors.
A Sanctuary on the Road
For customers who seek premium experiences in a vehicle, keeping
unwanted noise out is paramount. The 2024 Toyota Crown's cabin
brings that priority quietly home. Rather than simply aiming at a
"numbers" goal for sound level (decibels), Toyota engineers created
a calm atmosphere conducive to enjoying easy conversation or
hearing music in cleaner detail.
The high-strength TNGA-K platform is the first defense against
noise intrusion, curbing vibration through the steering, floor and
structure. Suspension tuning resists road surface disturbances and
tire noise is reduced via strategically placed insulation and
thoughtful tire/wheel construction. Engineers also undertook
extensive analysis of noise transmission paths and filled spaces
around door frames, window openings and wiring harnesses for
enhanced cabin quietness. Even the inner rocker and bulkhead are
connected with adhesive to minimize noise.
The Toyota Crown also uses acoustic glass as a sound-blocking
barrier in the cabin. And insulation and body sealing material are
placed throughout the structure, between the engine bay and cabin,
under the carpeting, and above the headliner. The materials and
their placement were optimized to minimize noise in the frequencies
that typically interfere with conversation.
Second Nature Technology
All Toyota Crown models feature the Toyota Audio Multimedia
system. With an available 12.3-inch touchscreen, the system offers
a wide range of connectivity and convenience features, including
Over-the-Air (OTA) updates. Users can interact with the system
through touch and voice activation. With Intelligent Assistant
available through an active Drive Connect* trial or subscription,
simple phrases like "Hey Toyota" awakens the system for
voice-activated commands to search for directions, find Points of
Interest (POI), adjust audio controls, change the cabin
temperatures and more. One-year trial included.
In addition, the cloud-based native navigation system also
offered through Drive Connect allows for real-time Over-the-Air
updates for mapping and Points of Interest (POI), and Google POI
data is integrated to ensure up-to-date search capability.
The XLE grade features a 6-speaker sound system that provides
clean, powerful sound for all types of music. On Limited and
Platinum, standard is an audiophile-worthy JBL® Premium Audio
System with 11 speakers, including a rear subwoofer, powered by an
8-channel amplifier. It was acoustically tuned for Toyota Crown to
match unique vehicle characteristics.
Toyota Audio Multimedia allows for simultaneous dual
Bluetooth® phone connectivity with support for wireless Apple
CarPlay® and Android Auto™ capability. An active Wi-Fi Connect*
trial or subscription offers 4G connectivity for up to five
devices. Adding to the already robust offering of audio playback
ability with HD Radio, USB data and a SiriusXM® Platinum Plan
3-month trial subscription, Wi-Fi Connect also enables the
Integrated Streaming feature, providing the ability to link your
separate Apple Music® and Amazon Music subscriptions to the vehicle
for onboard control. 30 day/3 GB trial included.
The Toyota Crown also offers a host of additional Connected
Services. A Safety Connect* trial of up to 10 years includes
an Emergency Assistance Button (SOS), 24/7 Enhanced Roadside
Assistance, Automatic Collision Notification and Stolen Vehicle
Locator. A Service Connect* trial of up to 10 years provides
drivers with the capability of receiving Vehicle Health Reports,
Maintenance Alerts and reminders.
All grades include a 1-year trial for Remote Connect*. With an
active Remote Connect trial or subscription, a Digital Key is
standard on the Platinum grade and available as part of a 1-year
trial with the Advanced Technology package on the Limited grade. If
equipped, Digital Key allows for driver access via the Toyota app
to unlock the doors and trunk or start the vehicle using a
smartphone as a key. Digital Key also provides the ability to share
keys with friends and family.
*4G Network-dependent
Advanced Park, Safety & Other Technology
The Toyota Crown comes standard with Toyota Safety Sense 3.0
(TSS 3.0). The safety suite includes:
- Pre-Collision System with Pedestrian
Detection: Pre-Collision System with Pedestrian Detection
(PCS w/PD) is designed to help detect a vehicle, pedestrian,
bicyclist or motorcyclist and provide an audio/visual forward
collision warning under certain circumstances. If you don't react,
the system is designed to provide automatic emergency braking.
- Full-Speed Range Dynamic Radar Cruise
Control: Intended for highway use, Dynamic Radar Cruise
Control (DRCC) is an adaptive cruise control system that is
designed to be set at speeds above 20 mph and uses
vehicle-to-vehicle distance control to help maintain a preset
distance from the vehicle ahead of you.
- Lane Departure Alert with Steering Assist: When
white/yellow lane markings or certain road edge boundary lines are
detected at speeds above 30 mph, Lane Departure Alert with Steering
Assist (LDA w/SA) is designed to issue an audio/visual lane
departure warning if an inadvertent lane departure is detected. If
the driver does not take corrective action, the system is also
designed to provide gentle corrective steering for lane keeping
assistance.
- Lane Tracing Assist: When Dynamic Radar Cruise
Control (DRCC) is enabled and lane markers are detected, Lane
Tracing Assist (LTA) uses the lines on the road and/or preceding
vehicles to provide active driving assistance and help keep the
vehicle centered in its lane.
- Road Sign Assist: Using an intelligent camera, Road
Sign Assist (RSA) is designed to detect speed limit signs, stop
signs, Do Not Enter signs, yield signs and certain warning signs,
and display and icon of the sign on the Multi-Information Display
(MID).
- Automatic High Beams: The Automatic High Beams
(AHB) are designed to help you see more clearly at night at speeds
above 21 mph. The AHB system is designed to detect the headlights
of oncoming vehicles and taillights of preceding vehicles, then
automatically toggle between high and low beams accordingly.
- Proactive Driving Assist: When system operating
conditions are met, using the vehicle's camera and radar, this
system provides gentle braking into curves or gentle braking and/or
steering to help support driving tasks such as distance control
between your vehicle and a preceding vehicle, pedestrian or
bicyclist.
For complete details on Toyota Safety Sense 3.0, please
visit Toyota.com/safety-sense.
In addition to the TSS 3.0 system, standard convenience features
on the Crown include Blind Spot Monitor (BSM), which is designed to
help detect and warn you of vehicles approaching or positioned in
the adjacent lanes, and Rear Cross Traffic Alert (RCTA) for added
peace of mind by helping to detect vehicles approaching from either
side while backing out and alerting you with a visual and audible
warning.
Standard on the Platinum grade is Toyota's Advanced Park System.
Sensors identify an open parking space, then once selected by the
driver, the system controls steering, shifting, acceleration and
braking for hands-free parallel or reverse/forward perpendicular
parking. Traffic Jam Assist, Front-Cross Traffic Alert and Lane
Change Assist are also now standard on the Platinum grade and
available through the Advanced Tech package on the Limited
grade.
Toyota's Rear Seat Reminder comes standard on all Toyota Crown
grades. The feature can note whether a rear door was opened after
the vehicle has been turned on, with a reminder message in the
instrument cluster after the engine is turned off, accompanied by
multitone chimes.
2024 Toyota Crown Pricing**
Model
#
|
Grade
|
Base
MSRP
|
4015
|
XLE
|
$40,050
|
4020
|
Limited
|
$45,650
|
4030
|
Platinum
|
$53,070
|
**MSRP Excludes Dealer Processing and Handling fee of
$1,095. All prices are subject to
change.
Toyota Limited Warranty
Toyota's 36-month/36,000 mile
basic new-vehicle warranty applies to all components other than
normal wear and maintenance items. Additional 60-month warranties
cover the powertrain for 60,000 miles and against perforation from
corrosion for 60 months with no mileage limitation. Hybrid-related
components that require repairs needed to correct defects in
materials or workmanship are covered for 8 years/100,000 miles,
whichever comes first from original date of first use when sold as
new. The hybrid battery is covered for 10 years/150,000 miles,
whichever comes first, and is transferable across ownership.
The 2024 Toyota Crown also offers available ToyotaCare, a
complimentary plan covering normal factory-scheduled maintenance,
for two years or 25,000 miles, whichever comes first. 24-hour
Roadside Assistance is also included for two years, unlimited
mileage.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the
U.S. for more than 65 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands, plus our nearly 1,500
dealerships.
Toyota directly employs more than 49,000 people in the U.S.
who have contributed to the design, engineering, and assembly of
more than 33 million cars and trucks at our nine manufacturing
plants. By 2025, Toyota's 10th plant in North Carolina will begin to manufacture
automotive batteries for electrified vehicles. With more
electrified vehicles on the road than any other automaker, Toyota
currently offers 26 electrified options.
Through its Driving Possibilities initiative, the Toyota
USA Foundation has committed
$110 million to create
innovative educational programs within, and in partnership with,
historically underserved and diverse communities near the company's
14 U.S. operating sites.
Media Contact
Breanne
McCallop
469-292-3326
breanne.mccallop@toyota.com
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SOURCE Toyota Motor North America