SAN RAMON, Calif., April 11, 2016 /PRNewswire/ -- Toyota is
celebrating Earth Week this year across the Bay Area with two
events honoring the fourth-generation 2016 Prius. The first event,
Prius Pick Me Up, will take place April
20-21 and offers commuters free rides to-and-from the East
Bay and San Francisco in a 2016
Prius. On April 23, Toyota will be
corralling more than 200 Prius and hybrid vehicles to break the
Guinness World Records for the most number of hybrids in a parade.
The events are a nod to Toyota's leadership in the hybrid space –
Toyota (and Lexus) have double the hybrids on the roads than any
other auto manufacturer.
The Bay Area is known for its highly dense Prius population with
more than 217,000 Prius vehicles sold in the Bay Area since 2001.
Overall, California has a long and
devoted history with Prius as the golden state accounts for 40
percent of the nation's Prius vehicles.
"The Bay Area is home to hundreds of thousands of proud Prius
owners, and we wanted to pay homage to the Prius this Earth Day," said Pete
Carey, vice president and general manager for Toyota Motor
Sales. "We want to celebrate this revolutionary vehicle and the
folks behind the wheel who've always been our early-adopters,
thinking bigger about their carbon footprint and environmental
impact."
To kick off Toyota's Earth Day
events, Toyota will be offering free rides in a casual carpool pickup in the 2016 Prius to
commuters from four different East Bay locations in Berkeley and Oakland to downtown San Francisco. Casual carpool pickups will
take place during commuting times between 5
a.m. – 10 a.m. and in the
evening between 3 p.m. – 7 p.m. on Wednesday, April
20 and Thursday, April 21.
Toyota Product Specialists will be inside each vehicle to educate
passengers about the all-new design, style and safety technology in
the 2016 Prius. Riders will receive a $500 credit towards the purchase of the new 2016
Prius.1
Anyone with a Prius is invited to participate in an exclusive
Prius Parade to break the Guinness World Records for the most
number of hybrids in a parade with 209 Prius vehicles or more
taking to the road at the Alameda Air Field on Saturday, April 23. The Prius Parade will
encompass family friendly entertainment, such as games, tours of
the USS Hornet, and a race course test drive with professional
drivers in the 2016 Prius – all at no cost. Attendees will also
have a chance to win a grand prize of a brand new 2016 Prius among
other prizes, including a suite for 16 at AT&T Park for a
Giants game, and 1,000 tickets to Six Flags Discovery
Kingdom.2 Every Prius participant will receive a
$500 credit towards the purchase of a
new 2016 Prius.1
Making its California debut
after being unveiled at the New York International Auto Show last
month, the 2017 Prius Prime will be on display. Prius Prime is the
newest member to the Prius family and Toyota's newest plug-in
hybrid vehicle. The vehicle runs off an 8.8-kilowatt-hour
lithium-ion battery pack and estimates to get 120 MPGe (miles
per gallon equivalent), making it Toyota's most efficient
hybrid.
For more information about Toyota's Prius Parade, visit
www.priusparade.com.
Terms and Conditions
1 Casual Carpool & Prius Parade - $500 Bonus Cash offer is available with the
purchase of any new Toyota 2016 Prius with the submission of an
authorized Prius Ride and Drive $500
Bonus Cash voucher. One redemption per voucher ID number, per
contract. Bonus Cash voucher is subject to a verification
process and is to be submitted to the dealership at the end of the
negotiation process. The participating Toyota dealership will
submit the voucher for verification and reimbursement. Must
take delivery by 9:00 pm PST,
May 31, 2016.
2 Prius Parade – For terms and conditions to win
the grand prize of a brand new 2016 Prius visit,
www.priusparade.com.
About Toyota
Toyota (NYSE:TM), the world's
top automaker and creator of the Prius and the Mirai fuel cell
vehicle, is committed to building vehicles for the way people live
through our Toyota, Lexus and Scion brands. Over the past 50 years,
we've built more than 30 million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
42,000 people (more than 33,000 in the U.S.). Toyota operates 1,800
North American dealerships (1,500 in the U.S. alone which sold
almost 2.5 million cars and trucks in 2015) – and about 80 percent
of all Toyota vehicles sold over the past 20 years are still on the
road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety, and the environment. As
part of this commitment, we share the company's extensive
know-how garnered from building great cars and trucks to help
community organizations and other nonprofits expand their ability
to do good. For more information about Toyota,
visit www.toyotanewsroom.com.
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SOURCE Toyota