- World’s all-time best-selling car
partners with actresses Gina Rodriguez and Hannah Simone to share
Corolla memories
- Toyota unveils limited 50th Anniversary
Special Edition Corolla with unique features
- Refreshed 2017 Corolla gets new safety
and technology features
Actress Gina Rodriguez drove her Corolla cross-country to
Hollywood to follow her dreams. Actress Hannah Simone learned to
drive inside her dad’s pristinely kept Corolla. With more than 43
million vehicles sold over the last 50 years, the Toyota Corolla
has been a part of more people’s lives than any car ever
manufactured. To celebrate the Corolla’s status as the world’s
all-time best-selling car and the important role it has played for
millions of drivers, Toyota today launched the Corolla 50th
Anniversary campaign – a year-long effort showcasing how the
Corolla has powered more memories, milestones and moments than any
car in the world.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160324005386/en/
2017 Toyota Corolla 50th Anniversary
Special Edition (Photo: Toyota)
Always focused on providing quality and style in one economical
package, the first Corolla went on sale in Japan in November 1966,
and came to the U.S. in 1968. The car proved to be an instant
success, helping transform Toyota’s global reach and more than
doubling its total annual production from 480,000 to 1.1 million
vehicles from 1965 to 1968. Just in time for the Corolla’s 50th
anniversary celebration, the 2017 Toyota Corolla receives a
refreshed look and new features, including available Toyota Safety
Sense-P technology and a standard back-up camera on all models. The
2017 Corolla XSE and 50th Anniversary Special Edition are on
display at the New York International Auto Show.
Exceptional and Everyday
Stories
Corolla may be the world’s best-selling car of all-time, but for
Rodriguez and Simone it represents fun memories and personal
adventures. Each shared their humorous stories through a
partnership with BuzzFeed, encouraging other Corolla drivers to do
the same with the hashtag #Corolla50. The actresses’ videos and
other Corolla 50th anniversary content will be featured at
corolla50.toyota.com, a website dedicated to celebrating the
Corolla’s 50-year heritage, driver stories and user-generated
content tagged #Corolla50. The site also features a sweepstakes
with the opportunity to win a 2017 Corolla. See
corolla50.toyota.com for rules and information.
“I’ll always have a special place in my heart for my Corolla
that helped me move from New York to Los Angeles,” Rodriguez said.
“My Corolla meant so much to me because it held all the memories of
my struggle and taught me strength early on. Happy 50th Corolla,
and thanks for always having my back.”
Another influential voice who also began his career with a
Corolla was none other than Akio Toyoda, president of Toyota Motor
Corporation. A used 4-door Corolla GT captured his heart in the
1980s when he was fresh out of college.
“My used 4th generation Corolla 1600 GT was like a best friend
to me. I shared my youth with it! That car showed me the joy of
driving. It represented freedom, fun and first forays in the
business world,” Toyoda said. “Not only did my Corolla influence me
and my own path, but this vehicle—supported by fans and
customers—helped transform Toyota as a company around the
world.”
The Corolla’s influence on Toyota is a result of its global
reach and scale. From the start in 1966, Toyota planned to build
30,000 Corollas a month when at the time monthly production was
only 50,000 vehicles total. But Corolla was an instant hit. Success
in the U.S. helped global sales reach 1 million just four years
after launch, and by 1970, Corolla was already the second
best-selling import in the country.
Today, Toyota sells approximately 1.5 million Corollas globally
a year. Workers around the world assemble Corollas at 16 plants
worldwide, including at Toyota’s plants in Blue Springs, Miss.
(since October 2011), and in Cambridge, Ontario, Canada (since
November 1988).
Contributing to its success, the Corolla has continued to evolve
over five decades. Its first version ushered in new technologies
like the MacPherson strut suspension, a compact engine with a
five-bearing crankshaft, two-speed wipers and back-up lights.
Drivers over the years fell in love with a variety of models from
family-friendly sedans, the three-door "liftback" E50 and sports
coupé E51, the fun-to-drive AE86 and all-new, sportier 11th
generation Corolla. Fans can see representations from all 11
generations and create Corolla stories to share at
corolla50.toyota.com.
New Look for Today’s
Drivers
The 2017 Corolla gets exciting updates to match the styles and
on-the-go needs of today’s drivers. All Corolla vehicle grades have
available Toyota Safety Sense-P, which is a host of safety features
including:
- Pre-collision system with pedestrian
detection function
- Dynamic radar cruise control
- Lane departure alert with steering
assist function
- Automatic high beams
Drivers can feel confident the 2017 Corolla is a smart choice
for their lifestyles. Standard features now include a back-up
camera, bi-LED headlamps on L, LE and LE Eco grades, complex-LED
standard on SE, XSE and XLE grades and a redesigned, upgraded
interior, including audio enhancements focused on comfort and
convenience. A more aggressive front grille and two new exterior
colors give Corolla a modern look to match the spirited driving
experience.
The newest Corolla will remain a standout in its segment with
roomy rear seats, standard Bluetooth, and Entune Audio, available
Entune Audio Plus with Connected Navigation (Scout® GPS Link App)
or available Entune Premium Audio with Integrated Navigation and
App Suite. Both the Entune Audio Plus and Entune Premium Audio
systems move from a 6.1-inch screen to a 7-inch screen for 2017.
Even after 50 years, the newest Corolla delivers against drivers’
needs wherever and whatever they are.
50th Anniversary
Special Edition
Based on the sporty 2017 Corolla SE, the 50th Anniversary
Special Edition package reflects Corolla’s continuous commitment to
driver happiness. The custom package of features brings in
exclusive details to celebrate the love this car earns around the
world. Just 8,000 will be sold in the U.S.
The model includes:
- 17” Alloy Wheels with Dark Gray Inserts
and Machine Finish
- 7-inch High-Resolution
Touch-Screen
- Entune Audio Plus with Connected
Navigation (Scout® GPS Link App)
- Color 4.2-inch TFT Multi-Information
Display
- Smart Key system with push button
start
- Complex-LED Headlamps
- Black mixed media seats with Black
Cherry contrast stitching
- Black interior with Black Cherry
contrast stitching on steering wheel, shift boot and center
armrest
- Black cherry accented dash panel and
door trim
- 50th Anniversary Edition floor
mats
- 50th Anniversary Edition exterior
badge
- Available Moonroof
Available in three exterior colors – exclusive color Black
Cherry, Classic Silver, Blizzard Pearl – the special edition will
be available beginning in Fall 2016.
Continuing Corolla
Celebration
The New York International Auto Show gave Corolla a kickoff to a
year that will continue to celebrate the love of its drivers. In
June, a restored 1970 Corolla will crisscross the country from San
Rafael, California to Moline, Illinois in the Great Race. And all
year, Toyota will continue to hold up drivers’ stories as the true
measure of Corolla’s success.
For more information about Corolla history, visit
www.toyota-global.com/showroom/vehicle_heritage/corolla/.
NOTE TO EDITORS: Photos and video to accompany this story
are available and can be retrieved in digital form by media without
charge at http://www.toyotanewsroom.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160324005386/en/
Toyota Division CommunicationsCraig Taguchi,
310-468-3282craig.taguchi@toyota.comorGolin for ToyotaRebecca Lee,
213-335-5552rlee@golin.comorMedia website:
http://www.toyotanewsroom.comPublic website:
http://www.toyota.com
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