TORRANCE, Calif., July 17, 2014 /PRNewswire/ -- A toddler rockets
into space. A family's imagination runs wild. A father begins a
curious conversation. With a little creativity, some CGI effects
and a bit of ironic humor, the redesigned 2015 Toyota Sienna is the
star of the show. For the first time, Toyota is revealing a new
vehicle completely online, introducing the 2015 Sienna van today
through the eyes of three creative, social media-savvy parents. In
a series of custom videos, these parents bring to life the everyday
and sometimes unexpected adventures possible in and around the
Sienna.
Creative parents have lit up the Internet with modern takes on
kids' antics, family experiences and the world around them. To show
how the spirit of the 2015 Sienna inspires real families in their
daily lives, Toyota enlisted parents from the "Action Movie Kid,"
"Eh Bee Family," and "Convos with My 2-Year-Old" to spend time in
the new Sienna "Swagger Wagon" and create their own unexpected
adventures.
"Today's parents are embracing their life stage and those
relatable family moments that make us laugh and feel connected,"
said Jack Hollis, vice president of
Toyota Division marketing at Toyota Motor Sales, U.S.A., Inc. "The 2015 Toyota Sienna seizes
that same spirit of fun, everyday experiences with family and fits
into the modern family dynamic. That is why Toyota chose to
introduce the newest 'Swagger Wagon' to the world through a
creative lens."
The 2015 Sienna offers something for everyone with a more
upscale interior, better handling and family-focused, smart
technology. The available Driver Easy Speak feature uses the
vehicle's built-in microphone to amplify the driver's voice through
the rear speakers so parents don't have to shout to passengers in
the back. The available Dual-View, Blu-Ray rear seat entertainment
system makes the Sienna a kid-favorite destination. More soft touch
materials throughout and an optional black leather interior help
families embrace the minivan lifestyle.
View all the Sienna reveal content from the Toyota-sponsored
families on the Toyota YouTube channel at
https://www.youtube.com/playlist?list=PLsOvRYzJPCwV0hCNXbTUbZeLNhw3mkjuH.
Sienna is One of the Family
To showcase the updated Swagger Wagon, Toyota partnered with
creative parents and invited them to debut the Sienna's new
features and functionality using their own brands of imaginative
storytelling.
The "Eh Bee" family of Andres, Rosanna, Gabriela and Roberto
post six-second Vine videos that have earned them social media
fame. The snappy mix of family dynamics, humor and wholesome
parodies poke fun at modern parenthood. When the Eh Bee Family
tried out the Sienna, they created funny moments about falling in
love with "Sienna" and an over-eagerness to take it on a road
trip.
"We loved goofing off in the Sienna and exploring the funny ways
family vehicles fit into our daily lives," said dad Andres. "Our
videos embrace all the hilarity that comes with being a family in
today's world, and the Sienna fit right into those stories."
Dreamworks after-effects artist Daniel "Hashi" Hashimoto
transforms home videos of his son, James, into the viral YouTube
sensation "Action Movie Kid." Special effects allow James to
perform virtual stunts like jumping over hot lava and wielding a
working lightsaber. The adventures only got better when Hashi used
the Sienna to virtually take his son into space and underwater.
"Working with the Sienna inspired me to imagine how James might
look at everyday driving adventures and share that fun perspective
with other parents," said Hashi. "As a dad, I love watching my son
explore his world, and the Sienna gave us a new avenue to check
out."
"Convos with My 2-Year-Old" took the Internet by storm when dad
Matthew Clarke re-enacted
conversations with his two-year-old daughter Coco, replacing her in
videos with a grown man. The series documents chats about cookies,
princess dolls and the ever-present desire to press the elevator
button. Clarke and creative partner David Milchard reimagined the
current format for a series of three videos titled "Conversations
with My Sienna," bringing the absurd tone to the minivan
experience.
"It's amazing how many people love the random conversations I
have with my daughter, so it was fun to bring that sense of humor
to the Sienna," Clarke said. "Being a parent has made me much more
observant of the little details in life and this campaign made me
realize how much a vehicle is really an extension of the
family."
In addition to the reveal video series, the Sienna marketing
campaign will center on social video content featuring the
redesigned model as it rolls through the streets and cul-de-sacs of
America.
Getting Inside the New Sienna
Even more parents will have the opportunity to meet the 2015
Sienna when it goes on display for the first time at Artscape in
Baltimore. The free arts festival
will be held July 18-20 and will host
a collection of artists, exhibitions, outdoor sculpture, children's
entertainers and street theater. Visitors will be able to take in
all of the vehicle's newest features, including:
- An optional 4.2-inch, color multi-information display can put
turn-by-turn directions right in the driver's instrument panel for
the best viewing.
- Available LED daytime running lights and headlights contribute
to the redesigned front grill.
- Capacitive switches on the optional 7-inch touchscreen allow
users to swipe items on and off. It's also customizable to place
selected features on the home screen, such as music channels,
available Driver Easy Speak and optional navigation.
- An optional pull-down, conversation mirror lets the driver
check on passengers without turning around.
- Available black leather interior with white contrast
stitching.
- Gauges in the instrument panel have a new, modern look.
Safety remains a top priority for families, and the 2015 Sienna
brings features to help provide peace-of-mind. With eight airbags,
the 2015 Sienna has the most airbags in its class. The available
panoramic backup camera now comes standard and has virtual
guidelines to help navigate the driveway with greater confidence.
It's also easier to securely install children's car seats with four
LATCH locations.
For more information about the 2015 Toyota Sienna, visit
www.toyota.com/swaggerwagon.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the
Prius, is committed to building vehicles for the way people live
through our Toyota, Lexus and Scion brands. Over the past 50 years,
we've built more than 25 million cars and trucks in North America, where we operate 14
manufacturing plants and directly employ more than 40,000 people.
Our 1,800 North American dealerships sold more than 2.5 million
cars and trucks in 2013 – and about 80 percent of all Toyota
vehicles sold over the past 20 years are still on the road
today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the environment. As
part of this commitment, we share the company's extensive know-how
garnered from building great cars and trucks to help community
organizations and other nonprofits expand their ability to do good.
For more information about Toyota, visit
www.toyotanewsroom.com.
Media Contacts:
Rebecca
Lee
Golin for
Toyota
rlee@golinharris.com
(213) 438-8827
Sona Iliffe-Moon
Toyota Motor Sales, U.S.A.,
Inc.
sona_iliffe-moon@toyota.com
(310)
468-6721
Craig Taguchi
Toyota Motor Sales, U.S.A.,
Inc.
craig_taguchi@toyota.com
(310) 468-3282
Video - https://www.youtube.com/watch?v=C3gwTQYlODs
Video - https://www.youtube.com/watch?v=x7NvP1QyHuo
SOURCE Toyota