NEW YORK, April 21, 2014 /PRNewswire/ -- Seventeen
years ago, Toyota put the finishing touches on the very first
Prius. It was the beginning of a revolution of green transportation
that has taken over the world by storm, and to this day Toyota
continues to lead the industry through its research by designing
environmentally sustainable solutions for the road. In order to
celebrate its ongoing commitment, Toyota has partnered with
Earth Day New York as the official
automotive sponsor for the second year in a row.
On April 22 in New York City's beautiful Union Square, Toyota
will show off its stylish hybrid fleet as the vehicles head down
the runway in a Green Vehicle Fashion Show. Attendees will be able
to check out the differences between the Plug-in, Prius C and Hatch
as all will be on display throughout the day.
Toyota wants to extend Earth Day
to every day in 2014 by spreading the word on how to live a greener
life, so be sure to grab a handful of eco-friendly "Green Bits" on
Tuesday. Toyota encourages participants to post their Green Bits on
social media using the hashtag #GreenItABit, and will donate
one dollar to Earth Day New York for the first 1,500 posts.
With more than 2 million Toyota hybrid vehicles on U.S. roads –
more than any other manufacturer – and new breakthroughs in
plug-in, electric and hydrogen fuel-cell technologies, Toyota
continues to build better cars for the road and for the Earth.
"While we're out here celebrating Earth
Day with our fellow drivers and environmentally focused
friends, our top designers and engineers are working on the next
big innovation: fuel-cell technology," remarks Steve Haag, assistant general manager of
Toyota's New York Region. "Just this past week at the New York
International Auto Show we shared our latest concept as an example
of how far we've come, and we're very excited about the years
ahead."
Earth Day New York is free to
the public from 11 a.m. to 7 p.m. in
Union Square.
Media: Toyota, Earth Day New York
and its additional sponsors will hold a press conference on
April 22 at 10:30 a.m., followed by the green vehicle fashion
show and live entertainment throughout the afternoon. Interested in
attending? Let us know and we'll send more details and put you on
the list.
For more information about what makes Toyota a champion for
green living, visit:
http://www.toyota.com/usa/environment/index.html.
About Toyota
Toyota, the world's top automaker and creator of the Prius, is
committed to building vehicles for the way people live through our
Toyota, Lexus and Scion brands. Over the past 50 years, we've
built more than 25 million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ nearly
40,000 people (more than 37,000 in the U.S.). Our 1,800 North
American dealerships sold more than 2.3 million cars and trucks in
2012 – and about 80 percent of all Toyota vehicles sold over the
past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the
environment. As part of this commitment, we share the
company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand
their ability to do good. (NYSE:TM)
For more information about Toyota, visit www.toyota.com or
www.toyotanewsroom.com. Consumers interested in learning more about
the Toyota Car of the Future can visit www.toyota.com/fuelcell.
Logo -
http://photos.prnewswire.com/prnh/20130723/NY52092LOGO-a
Contact:
Patrick Ehlen
Toyota NY Merchandising Manager
Patrick_ehlen@toyota.com
973-882-6209
Danielle Coe
SHIFT Communications for Toyota
dcoe@shiftcomm.com
415-591-8448
Joanna Black
Earth Day New York
jblack@earthdayny.org
646-912-2681
SOURCE Toyota