MCKINNEY, Texas, July 25, 2019 /PRNewswire/ -- Globe Life And
Accident Insurance Company, the country's top volume issuer of life
insurance policies, is excited to announce a new, multi-year
relationship with the Dallas Cowboys. Globe Life is proud to be the
Official Life Insurance of the Dallas Cowboys.
The sponsorship includes advertising and corporate events at
both AT&T Stadium in Arlington,
TX and The Star in
Frisco, the Dallas Cowboys World
Corporate Headquarters and Training Facility in Frisco, TX and special speaking engagements
with key leadership from the Cowboys.
"We are thrilled to be associated with a global sports
organization like the Dallas Cowboys and their owner Jerry Jones," said Jennifer Haworth, Sr. Vice President, Marketing
of Globe Life. "The Cowboys organization's emphasis on giving back
to the community aligns nicely with Globe Life's community-focused
efforts. This relationship complements what we are already doing in
the sports marketing space and will enhance our agents' sales and
recruiting efforts by being associated with such a well-known
"We are proud to designate Globe Life as the Official Life
Insurance of the Dallas Cowboys," said Dallas Cowboys Chief
Operating Officer Stephen Jones.
"Globe Life is a respected brand that fits well with our core
values, and we're happy to have them join our team."
Globe Life is proud to partner with the Dallas Cowboys, the most
valuable sports franchise in the world and the first team worth
more than $5 billion, according to
Forbes' list of The World's 50 Most Valuable Sports Teams of
Globe Life has additional sports marketing sponsorships,
including naming rights for the Texas Rangers' Globe Life Park in
Arlington and Globe Life Field.
Globe Life also serves as the supporting sponsor of the FC Dallas
Special Olympics team in Frisco,
About Globe Life:
Globe Life And Accident Insurance Company, a wholly owned
subsidiary of Torchmark Corporation (NYSE: TMK), is the top volume
issuer of ordinary individual life insurance policies in
the United States (as reported by
S&P Global Market Intelligence for 2004-2013 and 2015-2017) and
has 4.2 million policyholders (as of 11/18). With $82 billion of insurance in force and an A+
(Superior) financial strength rating (as of July 2019) from A.M. Best Company, Globe Life is
committed to helping our customers make tomorrow better. Visit
online at www.globelifeinsurance.com.
About Torchmark Corporation:
No matter what tomorrow brings, you have protection when you need
it most. Torchmark has helped protect this promise since our roots
began in 1900.Torchmark is a member of the S&P 500 Index and is
ranked #37 on the Dallas Morning News 2019 Top 150 D/FW Companies
list. On July 24, 2019, Torchmark
announced that as of Aug. 8, 2019, it
will be renamed Globe Life Inc. (NYSE: GL) and will integrate a new
brand alignment strategy for its subsidiaries to market insurance
and maximize career opportunities.
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SOURCE Globe Life