Groupon Chooses Teradata Vantage on AWS to Gain Greater Business Insights Across their Ecosystem
April 28 2021 - 9:00AM
Business Wire
The Leading Marketplace for Global Experiences
Chooses Vantage on Amazon Web Services to Modernize, Integrate and
Optimize Data Analytics Environment
Teradata (NYSE: TDC), the connected multi-cloud data platform
company, today announced that Groupon is moving its on-premises
data warehouse to Teradata Vantage in the cloud – delivered
as-a-service, on Amazon Web Services (AWS). Continuing its
established relationship with Teradata, Groupon selected the
company’s cloud offering to modernize their data analytics
ecosystem so they can focus their resources on creating business
value, rather than managing IT infrastructure.
Groupon is an experiences marketplace where consumers discover
fun things to do and local businesses thrive. For customers, this
means giving them an amazing selection of experiences at great
values. For merchants, this means making it easy for them to
partner with Groupon and reach millions of consumers around the
world. With approximately 30 million active customers* and more
than 1.5 billion groupons sold, Groupon remains one of the leading
destinations for local experiences.
“As part of our ongoing work to modernize our technology stack,
we knew we wanted to leverage the cloud for our data analytics
platform,” said John Higginson, Chief Technology Officer, Groupon.
“It wasn’t just the flexibility, agility and cost optimization, it
was about unlocking business value by giving our partners – in
marketing or sales or inventory or finance – the tools and the
information they need to drive their parts of the business
forward.
“We strongly considered moving to a different cloud data
platform, but it became clear that the effort would require us to
start from scratch and do a massive rebuild. There is a real
opportunity cost to doing a technology transition like that and for
Groupon, it wasn’t a great trade-off. We realized that our fastest
and lowest-risk path to the cloud, with minimal downtime and proven
stability at scale, was to continue with the Teradata family of
products and move into Teradata Vantage on AWS.”
With Vantage delivered as-a-service on AWS, Groupon can take
advantage of the cloud’s elasticity and scalability without
sacrificing the performance and speed of the Vantage platform,
particularly when managing mixed workloads. By integrating and
optimizing their data analytics ecosystem in the secure and stable
environment that Vantage provides, Groupon will be able to quickly
generate mission-critical results, specifically in their key focus
areas of finance and marketing. Teradata applications are integral
to the healthy functioning of Groupon’s business, including
Sarbanes-Oxley reporting as well as sales and marketing analytics,
and they rely on Vantage’s unified data foundation to ensure the
data is clean, governed, secured and trustworthy.
“We are excited to partner with Groupon and migrate their
workloads to Vantage in the cloud on AWS,” said Barry Russell, SVP
of Business Development and GM Cloud at Teradata. “We know that
cost and performance are key factors, specifically when it comes to
performing large scale analytic workloads in a stable environment.
Groupon can now consistently execute their key business and digital
innovation goals, while cost-effectively managing their workloads
with an eye toward predictable growth. Vantage on AWS also gives
them the power to tap into data from across their entire ecosystem,
including Hadoop, to get a complete and integrated view of their
customers to drive real-time personalized insights.”
Teradata Vantage is the leading multi-cloud data analytics
software platform that enables ecosystem simplification by unifying
analytics, data lakes and data warehouses. With Vantage,
enterprise-scale companies like Groupon can eliminate silos and
cost-effectively query all their data, all the time, regardless of
where the data resides – in the cloud using low-cost object stores,
on multiple clouds, on-premises or any combination thereof – to get
a complete view of their business. And by combining Vantage with
first-party cloud services, Teradata enables customers to expand
their cloud ecosystem with deep integration of cloud-specific,
cloud-native services.
Groupon will be featured in an upcoming webinar sponsored by
Teradata and AWS titled, Experiences & Best Practices for Cloud
Deployments at Scale, on May 20 at 12:00 PM ET/ 9:00 AM PT. It will
feature Gartner Analyst Donald Feinberg, Groupon CTO John Higginson
and Teradata CTO Stephen Brobst in a roundtable discussion about
cloud success strategies.
About Teradata
Teradata is the connected multi-cloud data platform for
enterprise analytics, solving data challenges from start to scale.
We help businesses unlock value by turning data into their greatest
asset. See how at Teradata.com.
The Teradata logo is a trademark, and Teradata
is a registered trademark of Teradata Corporation and/or its
affiliates in the U.S. and worldwide.
* As of 12/31/2020
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January Machold 858-485-3049 office
January.Machold@Teradata.com
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