Stryker Launches “Free Your Feet” Campaign to Raise Awareness About New Bunion Treatments
June 28 2022 - 8:33AM
Business Wire
National Campaign to Feature Eye-Catching Experience in Four
Major Metropolitan Cities Beginning June 27
Stryker (NYSE:SYK), one of the world’s leading medical
technology companies, today launched an experiential campaign to
inspire consumers to explore new treatment options for bunions and
increase awareness of the benefits of bunion surgery. The
interactive campaign consists of visually creative chalk designs in
four major metropolitan cities – New York City, Los Angeles,
Chicago and Miami – prompting passersby to learn more.
From June 27 through Sept. 29, the campaign will feature
interactive chalk stencils on sidewalks in areas of each city that
generate heavy foot traffic. The stencils, customized with
inspiring messages based on the unique personality of each city,
will encourage consumers to visit Stryker’s new educational
website, FreeYourFeet.org, which provides information about bunion
treatment and a surgeon locator tool.
“Bunions affect one in three Americans every year,1 and a large
number of those patients live in silent pain day after day,” said
Michael Rankin, Vice President, Marketing and Medical Education for
Stryker’s Foot & Ankle business. “We designed this campaign to
remind bunion sufferers that there are new, minimally invasive
solutions that can help relieve pain, while reducing downtime. At
Stryker, we hope patients will reach out to their surgeon to
explore treatment options, learn about the recovery process and
find out how to get back on their feet.”
Bunions often develop slowly over time at the base of the big
toe where the joint is located. If left untreated, the normal
structure of the bones will change, creating a bump. The deformity
will gradually increase, causing further deformities with the toes
pushing against each other and overlapping. In time, it may become
increasingly difficult to wear shoes or walk due to the pain.
Stryker offers several surgical options for physicians treating
patients with bunions. Stryker’s PROstep minimally invasive surgery
gets patients back on their feet faster,2,3 with less pain2 and
smaller incisions4 compared to an open procedure. The company’s
LapiFuse Bunion Procedure provides a new type of bunion correction
that improves mobility while protecting the natural appearance of
the foot, potentially reducing pain. Bunion sufferers can learn
more about the surgical options available through a surgeon.
“Bunions are a progressive disorder that can significantly
impact a patient’s quality of life; however, there has never been a
better time to seek bunion treatment. We now have a number of new
surgical options to treat bunions, as well as tried and true bunion
solutions that can help ease recovery and improve outcomes,” said
Dr. Hodges Davis, MD, OrthoCarolina Foot & Ankle Institute. “It
is important that people suffering from bunions are aware of the
different treatment options available to them in order to have an
informed and collaborative discussion with their doctor.”
For more information about the campaign and surgical options
that are available from Stryker, visit
www.freeyourfeet.org.
About Stryker
Stryker is one of the world’s leading medical technology
companies and, together with its customers, is driven to make
healthcare better. The company offers innovative products and
services in Medical and Surgical, Neurotechnology, Orthopaedics and
Spine that help improve patient and healthcare outcomes. Alongside
its customers around the world, Stryker impacts more than 100
million patients annually. More information is available at
www.stryker.com.
Follow Stryker Foot & Ankle on LinkedIn.
A surgeon must always rely on his or her own professional
clinical judgment when deciding whether to use a particular product
when treating a particular patient. Stryker does not dispense
medical advice and recommends that surgeons be trained in the use
of any particular product before using it in surgery.
The information presented is intended to demonstrate the breadth
of Stryker’s product offerings. A surgeon must always refer to the
package insert, product label and/or instructions for use before
using any of Stryker’s products. Products may not be available in
all markets because product availability is subject to the
regulatory and/or medical practices in individual markets. Please
contact your sales representative if you have questions about the
availability of products in your area.
References:
-
https://my.clevelandclinic.org/health/diseases/14386-bunions-hallux-valgus
- Lee M, Walsh J, Smith MM, Ling J, Wines A, Lam P. Hallus Vargus
Correction Comparing Percutaneous Chevron/Akin (PECA) and Open
Scarf/Akin Osteotomoties. Foot Ankle Intl 2017; 38(8):
838-846.
- Maffulli N, Longo UG, Oliva F, Denaro V, Coppola C. Bosch
Osteotomy and Scarf Osteotomy for Hallux Valgus.
- Lam P, Lee M, Xing J, Di Nallo M. Percutaneous Surgery for Mild
to Moderate Hallux Vagus. Foot Ankle Clin N Am 2016;
21:459-477.
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Andrea Sampson, Sampson Public Relations Group
asampson@sampsonprgroup.com 562.304.0301
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