Sprinklr’s Doug Balut Recognized as 2022 CRN® Channel Chief
February 09 2022 - 12:13PM
Business Wire
Sprinklr (NYSE: CXM), the unified customer experience management
(Unified-CXM) platform for modern enterprises, today announced that
CRN®, a brand of The Channel Company, has named Sprinklr Senior
Vice President of Global Alliances Doug Balut to the 2022 Channel
Chiefs list.
A panel of CRN editors selected the honorees for their channel
dedication, industry stature and accomplishments as channel
advocates. The 2022 Channel Chiefs are influential leaders who
continue to shape the IT channel with innovative strategies,
programs and partnerships.
Since joining the company in 2016, Balut has focused on driving
growth by supporting the success of Sprinklr’s extensive partner
ecosystem. Under his leadership, Sprinklr saw significant growth
contribution in 2021 from partners in both influenced and sourced
opportunity work. Some of the industry leaders Sprinklr partners
with include – Accenture, Adobe, Amazon Web Services, Deloitte,
Facebook, Google, Microsoft, Oracle, SAP, ServiceNow, Twitter and
top agencies such as Dentsu, Havas and Publicis Groupe.
This year saw the addition of a Care Ecosystem of partners, new
Cloud partner marketplace initiatives, as well as an expansion into
Regional Partnerships in emerging countries. Sprinklr has also
expanded their technology partnerships as well as increased the
number of agencies at both the holding company and independent
agency levels across the globe.
“We strive to be the best by partnering with the best,” said
Sprinklr Senior Vice President of Global Alliances Doug Balut. “Our
Strategic Alliances Team is focused every day on enabling joint
selling with our go-to-market partners, developing deep
integrations and joint solutions with our software platform
partners, working with key agencies to offer joint value to our
shared customers, and, of course, partnering with more than 30
social media and messaging channels to drive value for our
enterprise customers. I am honored and humbled to receive this
recognition on behalf of our strategic alliances team and look
ahead to continued growth through our partners and field teams as
we serve our joint customer’s digital transformation with our
Unified-CXM platform.”
“CRN’s 2022 Channel Chiefs recognition is given exclusively to
the foremost channel executives who consistently design, promote,
and execute effective partner programs and strategies,” said Blaine
Raddon, CEO of The Channel Company. “We’re thrilled to recognize
the tireless work and unwavering commitment these honorees put into
fostering outstanding business innovation and building strong
partner programs to drive channel engagement and success.”
CRN’s 2022 Channel Chiefs list will be featured in the February
2022 issue of CRN Magazine and online at
www.CRN.com/ChannelChiefs.
About Sprinklr
Sprinklr is a leading enterprise software company for all
customer-facing functions. With advanced AI, Sprinklr's unified
customer experience management (Unified-CXM) platform helps
companies deliver human experiences to every customer, every time,
across any modern channel. Headquartered in New York City with
employees around the world, Sprinklr works with more than 1,000 of
the world’s most valuable enterprises — global brands like
Microsoft, P&G, Samsung and more than 50% of the Fortune
100.
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Media Kelly Lang PR@sprinklr.com
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