NEW YORK, Oct. 7, 2020 /PRNewswire/ -- Cole Haan, the
iconic American performance lifestyle brand and retailer, has
collaborated with Slack Technologies, Inc. (NYSE: WORK) to create a
collection of limited-edition Generation ZERØGRAND footwear styles
designed with Slack, in Slack. The collection combines the
innovative style that first disrupted the sneaker world in 2019,
with the tech unicorn that has been increasingly disrupting
workplace communications for the past seven years.
The partnership felt like a natural fit for the two innovation
brands, particularly given that each stage of Cole Haan's product
development – including the creation of this particular
collaboration–happens in Slack. With the pandemic-related rise of
remote working, Cole Haan has heavily used the channel-based
messaging and file-sharing platform to write new rules for the way
the company works – believing that we can work apart and still be
part of something.
"Slack's innovative capabilities have proven to be a valuable
tool and asset for our company," said David
Maddocks, Brand President of
Cole Haan. "Our teams can communicate around the world as we
continue to revolutionize performance lifestyle products that
transition from work to workout to weekend—even if that's happening
wherever you might be right now. In these unprecedented times we
are both fortunate to be avid Slack users as well as a Slack friend
and partner."
With Generation ZERØGRAND, Cole Haan has established a more
modern and casual ZERØGRAND silhouette, leveraging breathable
Stitchlite™ materials to create the lightest ZERØGRAND style ever.
The Slack limited-edition collection taps into the iconic and
energetic Slack color palette, consisting of four styles with
Bright White Stitchlite™ uppers and pops of color details in blue,
red, lemon, and green.
"Cole Haan, with a little help from Slack, is able to completely
rewrite the rules for modern-day footwear," adds Julie Liegl, Chief Marketing Officer of Slack.
"Collaboration is key to bringing any product to life and it's
especially rewarding when it's a product we can physically see.
We're honored that Cole Haan chose Slack as its collaboration hub
to develop innovative creations like the Generation ZERØGRAND."
The Cole Haan x Slack Generation ZERØGRAND collection is
available on ColeHaan.com and in select international Cole Haan
stores starting today, October 7,
2020. All limited-edition styles are priced at $120, in extended men's sizing.
About Cole Haan
Cole Haan is a global performance lifestyle brand serving
always-connected, active professionals with innovative footwear and
lifestyle accessories. Cole Haan pioneered new categories of
footwear and lifestyle accessories that customers wear from
work-to-workout-to-weekend, building upon the Cole Haan brand's
90-year heritage by infusing its products with time-honored
craftsmanship with modern innovation. Cole Haan's mission is to
inspire these customers to live extraordinary lives.
About Slack
Slack has transformed business communication. It's the leading
channel-based messaging platform, used by millions to align their
teams, unify their systems, and drive their businesses forward.
Only Slack offers a secure, enterprise-grade environment that can
scale with the largest companies in the world. It is a new layer of
the business technology stack where people can work together more
effectively, connect all their other software tools and services,
and find the information they need to do their best work. Slack is
where work happens.
For more information, contact
Madison Steinberg
Manager, Public Relations
madison.steinberg@colehaan.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/cole-haan-announces-limited-edition-slack-generation-zerogrand-collaboration-301145858.html
SOURCE Cole Haan