Skechers Kids Also Wins Footwear Plus’
Excellence in Children’s Design Award for its New Collections and
Innovations
For the ninth time in the past 15 years, Skechers has been
honored as Company of the Year by Footwear Plus. Along with the top
honor for 2020, Skechers Kids received the Excellence in Children’s
Design Award, the fourth such accolade from Footwear Plus that the
Company has won for its popular kids’ styles.
“After such an unprecedented 2020, it’s a great honor for
Skechers to be recognized as Company of the Year,” said Michael
Greenberg, president of Skechers. “We began the year at full
throttle building on the growth of record sales in 2019. When faced
with the pandemic, we were able to pivot quickly to navigate this
difficult year. Key to this was developing fresh product that
focused on the comfort consumers desired, doubling down on
e-commerce when stores closed, and investing in our infrastructure
to prepare for the future. This was only possible thanks to the
hard work, dedication, and resilience of everyone in the Skechers
organization.”
Added Greenberg: “Skechers is a family brand that designs
footwear to meet the needs and wants of people of all ages. We
believe that developing shoes for the littlest of feet is just as
important as for adults. Parents look to our boys’ and girls’
collections for durability, comfort, and quality in every pair,
plus that signature fun factor that Skechers delivers best. In this
year of remote learning, families turned to the brand they trust
most, and we appreciate the acknowledgement of Skechers Kids with
the Children’s Design Award for all our efforts.”
“Congratulations to Skechers on its Company of the Year and
Children’s Design Plus Awards for 2020,” said Greg Dutter,
editorial director of Footwear Plus, creators of the 22nd annual
industry accolades recognizing excellence in design and retail.
“Skechers was recognized because they were able to pivot, adapt and
navigate a year that involved extensive business disruption due to
the ongoing global pandemic. Their casual and comfortable
collections were exactly what consumers wanted at just the right
time. Plus, despite the challenges, Skechers continued to innovate
on trend and in style with collaborations and exciting designs for
kids.”
Skechers’ previous Footwear Plus awards include the Company of
the Year Award in 2005, 2006, 2008, 2009, 2010, 2014, 2015, and
2019 and Plus Awards for Design Excellence in 2000 for Young
Women’s Fashion; 2001 for Women’s Streetwear; 2002 for Kids’
Fashion; 2005 and 2006 for Men’s Streetwear; 2013 for the Running
and Children’s categories; 2014 for Running Design; 2015 for
Athleisure; and 2016 and 2019 for its Skechers Kids product.
Skechers is the world’s third largest athletic lifestyle
footwear brand and offers a growing collection of footwear, apparel
and accessories for every age and activity. In addition to the
Company’s award-winning Skechers Kids collection, Skechers’ DNA
spans core collections like Skechers Sport, Skechers USA and Modern
Comfort; the philanthropic offering BOBS from Skechers; performance
lines such as Skechers GOrun, Skechers GOwalk and Skechers GO GOLF;
and Skechers Work for safety and comfort on the job. Comfort is a
focus across the entire Skechers range including Max Cushioning
plus patented and podiatrist-certified Arch Fit. Styles across
multiple categories feature innovative Goodyear outsoles for
enhanced traction, stability and durability. Within Skechers
lifestyle collections are buzz-worthy collaborations with known
brands and properties including renowned children’s author Dr.
Seuss and muralist James Goldcrown.
Celebrity product endorsees for Skechers’ collections include TV
personality Brooke Burke; Dodgers’ ace pitcher Clayton Kershaw;
football legends Tony Romo and Howie Long; Raiders head coach Jon
Gruden; and boxing icon Sugar Ray Leonard. The Company’s
performance ambassadors include elite marathon champion and Boston
Marathon winner Meb Keflezighi; elite runner Ed Cheserek; and pro
golfers Matt Kuchar, Brooke Henderson, Billy Andrade and Colin
Montgomerie.
About SKECHERS USA, Inc.
Based in Manhattan Beach, California, Skechers designs, develops
and markets a diverse range of lifestyle and performance footwear,
apparel and accessories for men, women and children. The Company’s
collections are available in the United States and over 170
countries and territories via department and specialty stores, and
direct to consumers through 3,891 Company and third-party-owned
retail stores and e-commerce websites. The Company manages its
international business through a network of global distributors,
joint venture partners in Asia, Israel and Mexico, and wholly-owned
subsidiaries in Canada, Japan, India, Europe and Latin America. For
more information, please visit about.skechers.com and follow us on
Facebook, Instagram, Twitter, and TikTok.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; international economic,
political and market conditions including the challenging consumer
retail markets in the United States; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers; decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers’ annual report on Form 10-K for the year ended December
31, 2020. More specifically, the COVID-19 pandemic has had and is
currently having a significant impact on Skechers’ business,
financial conditions, cash flow and results of operations.
Forward-looking statements with respect to the COVID-19 pandemic
include, without limitation, Skechers’ plans in response to this
pandemic. At this time, there is significant uncertainty about the
COVID-19 pandemic, including without limitation, (i) the duration
and extent of the impact of the pandemic, (ii) governmental
responses to the pandemic, including how such responses could
impact Skechers’ business and operations, as well as the operations
of its factories and other business partners, (iii) the
effectiveness of Skechers’ actions taken in response to these
risks, and (iv) Skechers’ ability to effectively and timely adjust
its plans in response to the rapidly changing retail and economic
environment. Taking these and other risk factors associated with
the COVID-19 pandemic into consideration, the dynamic nature of
these circumstances means that what is stated in this press release
could change at any time, and as a result, actual results could
differ materially from those contemplated by such forward-looking
statements. The risks included here are not exhaustive. Skechers
operates in a very competitive and rapidly changing environment.
New risks emerge from time to time and we cannot predict all such
risk factors, nor can we assess the impact of all such risk factors
on our business or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from
those contained in any forward-looking statements. Given these
risks and uncertainties, you should not place undue reliance on
forward-looking statements as a prediction of actual results.
Moreover, reported results should not be considered an indication
of future performance.
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version on businesswire.com: https://www.businesswire.com/news/home/20210301005066/en/
Media Contact: Jennifer Clay SKECHERS USA, Inc.
310.937.1326
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