TRINITY, N.C., May 9, 2012 /PRNewswire/ -- Sealy®, Inc.
(NYSE: ZZ), North America's No. 1
mattress brand, today announced a strategic partnership with Hotel
Maison, LLC to manufacture a new line of Hotel Maison luxury
mattresses to be sold at Sleepy's, a trusted Sealy retailer,
beginning May 2012. Inspired by hip
hotel design trends from around the world, the new line brings the
allure and luxury of a hotel experience to the home and transforms
the bedroom into a dream destination. Created with the trust and
support of Sealy, the line will be available in 550 Sleepy's
stores.
"We are excited to partner with Hotel Maison to bring the luxury
of a hotel bed in the comfort of home," said Jodi Allen, chief marketing officer, Sealy. "As
with all Sealy mattresses, consumers purchasing the Hotel Maison
line can rest assured they will receive a better, more restful
night's sleep."
The Hotel Maison mattress collection will officially launch
May 10th during an exclusive event at
Sleepy's Fifth Avenue store in New York
City. The new line features a mix of clean, modern grey and
white geometric patterns and includes four categories:
Ambassador - Plush Euro Pillowtop, Ultra Luxury - Ultra Plush Euro
Pillowtop, Luxury Plush and Luxury Firm. Each category includes
features like the Comfort Hold Foam, which reduces pressure points
and improves circulation, the Motion Control™
Innerspring, which provides a hotel mattress feel and the
DreamEncased™ Edge, which provides 10 percent more
sleeping surface.
"With this new line, we have succeeded in recreating the
wonderful night's sleep people experience when they travel. Through
our affiliation with Sealy, we are delivering on our promise of
transforming the bedroom into a dream destination – and Sleepy's is
providing us with a terrific opportunity to access the market,"
said Judy George, principal, Hotel
Maison. "We're so excited for this new partnership and look
forward to offering a complete bedroom story to consumers who are
looking for affordable hotel-inspired designs that embrace
luxury."
Kim Salmela, principal, Hotel
Maison added,"I have slept in hundreds of hotels as I travel around
the world for work and I am astounded by the comfort of the Hotel
Maison beds. I didn't want to get up! Sealy has outdone themselves
by producing such a high quality mattress at such value
price-points."
For more information on the Hotel Maison mattress line by Sealy,
please visit www.hotelmaison.com
About Sealy
Sealy owns one of the largest bedding brands in the world, with
sales of $1.2 billion in fiscal 2011.
The Company manufactures and markets a broad range of mattresses
and foundations under the Sealy®, Sealy Posturepedic®, Sealy
Embody™, Stearns & Foster®, and Bassett® brands. Sealy operates
25 plants in North America, and
has the largest market share and highest consumer awareness of any
bedding brand on the continent. In the
United States, Sealy sells its products to approximately
3,000 customers with more than 7,000 retail outlets. Sealy is also
a leading supplier to the hospitality industry. For more
information, please visit www.sealy.com.
About Hotel Maison
Hotel Maison is a partnership between furniture industry veteran
and former Domain CEO Judy George
and L.A.-based designer Kim Salmela,
who brings an eclectic mix of modern and exotic inspirations to her
work. Worldwide travelers, the pair sought a solution to the
dilemma of keeping the feeling of hotel luxury alive upon returning
home. Inspired by the allure and luxury of chic hotel design trends
from around the world, they created a fresh and innovative line of
home furnishings that expresses stylish, elegant comfort with
reflections on modern sensibilities and exotic destinations.
Please visit www.hotelmaison.com
Media Contacts:
Jill Delaney
Jill.Delaney@mslgroup.com
312-861-5264
Naomi Burton-Isaacs
Naomi@kalligeros.com
212-481-8084
SOURCE Sealy, Inc.