WALLDORF, Germany, and
INDIANAPOLIS, Oct. 1, 2020 /PRNewswire/ -- SAP SE
(NYSE: SAP) today announced it has entered into an agreement to
acquire Emarsys, a leading omnichannel customer engagement platform
provider. Emarsys enables businesses to engage more effectively and
more personally with their customers. Enhancing the SAP® Customer
Experience portfolio with Emarsys will create a new paradigm for
how commerce is managed digitally as it will deliver
hyperpersonalized, omnichannel engagements in real time, helping
organizations ensure every engagement is relevant and
impactful.
"Adding the Emarsys customer engagement platform to our leading
SAP S/4HANA® and Experience Management technology from SAP and
Qualtrics opens up new possibilities for our customers that are
unique in the market," said Christian
Klein, CEO of SAP. "The success of brands worldwide depends
today on their ability to offer a compelling customer journey and
to cater to the individual expectations of customers. To meet these
expectations, front-office data must be integrated with back-office
capabilities and with individual customer feedback. Once the
transaction closes, SAP will enable brands to connect every part of
their business to the customer, including experience data. We will
deliver a portfolio for a 'commerce anywhere' strategy allowing for
hyperpersonalized digital commerce experiences across all channels
at any time."
Emarsys is an innovative and easy-to-use fully integrated
cloud-based marketing platform. It allows companies to deliver
truly personal customer interactions across e-mail, mobile, social,
SMS, and the web at scale.
"Customer engagement technology has evolved tremendously
over the past decade, and in that time, Emarsys has emerged as a
world-class platform that truly enables personalized, one-to-one
digital interactions between brands and customers across all
channels," said Bob Stutz,
president, SAP Customer Experience. "With Emarsys technology, SAP
Customer Experience solutions can link commerce signals with
the back office and activate the preferred channel of the customer
with a relevant and consistently personalized message, allowing
customers the freedom to choose their own engagement."
"Emarsys has a rich tradition of innovation in digital
marketing," said Ohad Hecht, CEO of
Emarsys. "Joining forces with SAP, a leading global brand with an
ongoing commitment to excellence and innovation in customer
experience, is an exciting next step in our evolution. We're
confident that, once we have regulatory approval, our customers and
partners will quickly benefit from synergies between the Emarsys
platform and the SAP Customer Experience portfolio."
"Success in today's market relies on brands delivering
personalized experiences powered by a holistic view of each
consumer that connects digital engagement data with supply chain
data in real time," said Hagai
Hartman, founder and chief innovation officer of Emarsys.
"Together Emarsys and SAP can create a new paradigm for digital
commerce focused on the consumer."
Emarsys was founded by Josef
Ahorner, chairman of the Supervisory Board, Hagai Hartman and Daniel
Harari in Vienna, Austria.
Today Emarsys has over 1,500 customers worldwide and more than 800
employees across 13 offices including London, Berlin, Sydney and Budapest, as well as a U.S. headquarters in
Indianapolis. The company's
operations will become part of the SAP Customer Experience business
unit. The transaction is expected to close in the fourth quarter of
2020, subject to regulatory approval. Purchase price and other
terms of the transaction are not disclosed.
To learn more, attend SAP Customer Experience LIVE, taking
place online October 14–15.
Visit the SAP News Center. Follow SAP on Twitter at
@SAPNews.
About Emarsys
Emarsys empowers digital marketing
leaders and business owners with the only omnichannel customer
engagement platform built to accelerate business outcomes. By
rapidly aligning desired business results with proven omnichannel
customer engagement strategies — crowdsourced from leading brands
across your industry — our platform enables you to accelerate time
to value, deliver superior one-on-one experiences and produce
measurable results…fast. Emarsys is the platform of choice for more
than 1,500 customers around the world. Join thousands of leading
brands who trust Emarsys to deliver the predictable, profitable
outcomes that their businesses demand and the highly personalized
omnichannel experiences that their customers deserve. For more
information, visit www.emarsys.com.
About SAP
SAP's strategy is to help every business run
as an intelligent enterprise. As a market leader in enterprise
application software, we help companies of all sizes and in all
industries run at their best: 77 percent of the world's transaction
revenue touches an SAP system. Our machine learning, Internet of
Things (IoT) and advanced analytics technologies help turn
customers' businesses into intelligent enterprises. SAP helps give
people and organizations deep business insight and fosters
collaboration that helps them stay ahead of their competition. We
simplify technology for companies so they can consume our software
the way they want – without disruption. Our end-to-end suite of
applications and services enables business and public customers
across 25 industries globally to operate profitably, adapt
continuously and make a difference. With a global network of
customers, partners, employees and thought leaders, SAP helps the
world run better and improve people's lives. For more information,
visit www.sap.com.
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