Sally Beauty Partners with P&G and Launches New Haircare Line My Black is Beautiful
July 01 2019 - 3:18PM
Business Wire
NEW collection includes 5 products formulated
with Golden Milk
Sally Beauty Holdings, Inc. (NYSE: SBH) (“the Company”) today
announced My Black is Beautiful, the cultural platform, has
launched a collection of haircare products available exclusively in
Sally Beauty stores nationwide and online.
“We are excited and honored to have partnered with Procter &
Gamble and My Black is Beautiful on this new line,” said Maryann
Herskowitz, vice president of color & care at Sally Beauty. “We
share the vision of My Black is Beautiful to celebrate and empower
Black women. To see that come to life in a line of products
celebrating her unique beauty, thrills us.”
For over 10 years, the My Black Is Beautiful platform has
engaged in conversations with women in their community who are
continuously seeking products to help her achieve her hair goals,
no matter how she chooses to wear it. From this insight, the My
Black is Beautiful haircare line was born - a collection of care,
treatment and styling products formulated for the unique and
diverse hair types in the community.
“The My Black is Beautiful line of hair products was inspired by
the 2.6 million women in our online community who have evolving and
diverse beauty needs,” said Lela Coffey, brand director of
multicultural beauty at P&G. “With Sally Beauty and My Black is
Beautiful’s collective focus on serving the needs of the online
community, and P&G’s vast technical knowledge of textured hair,
the two companies established a partnership to deliver a new
haircare line that is both inspired by and designed by Black
women.”
The My Black Is Beautiful products will help nourish,
moisturize, renew and style curly hair of all textures. The Golden
Milk recipe contains a specially crafted blend of turmeric, coconut
milk, ginger, honey and coconut oil. Golden Milk is a nutrient rich
source of essential vitamins, minerals and amino acids. The line
includes a Hydrating Sulfate-Free Shampoo, Fortifying Conditioner,
2 Tangle Slayer Conditioning Creams (for Type 3 and Type 4 Hair),
and the Intense Recovery Treatment. The prices range from $7.99 -
$12.99 and can be purchased exclusively in Sally Beauty stores
nationwide and online at SallyBeauty.com.
For more information on the launch and products, please visit
MyBlackIsBeautiful.com and SallyBeauty.com.
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is an international
specialty retailer and distributor of professional beauty supplies
with revenues of approximately $3.9 billion annually. Through the
Sally Beauty Supply and Beauty Systems Group businesses, the
Company sells and distributes through 5,106 stores, including 180
franchised units, and has operations throughout the United States,
Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom,
Ireland, Belgium, France, the Netherlands, Spain and Germany. Sally
Beauty Supply stores offer up to 8,000 products for hair color,
hair care, skin care, and nails through proprietary brands such as
Ion®, Generic Value Products®, Beyond the Zone® and Silk Elements®
as well as professional lines such as Wella®, Clairol®, OPI®,
Conair® and Hot Shot Tools®. Beauty Systems Group stores, branded
as CosmoProf or Armstrong McCall stores, along with its outside
sales consultants, sell up to 10,500 professionally branded
products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®,
Kenra®, Goldwell®, Joico® and CHI®, intended for use in salons and
for resale by salons to retail consumers. For more information
about Sally Beauty Holdings, Inc., please visit
sallybeautyholdings.com.
About My Black is Beautiful
My Black is Beautiful is a platform created for the Black
diaspora that is committed to promoting positive representation of
Black people and Black culture through the lens of beauty since
2006. My Black is Beautiful acknowledges, elevates and supports all
that is beautiful about Black culture (shapes, shades, textures,
identities, ages, and self-expression).
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