Cosmo Prof continues to provide high-quality
educational resources through its virtual platform, inviting
stylists to the World of Texture event to enhance their
understanding of texture and curl patterns within the beauty
industry.
DENTON,
Texas, Feb. 7, 2024 /PRNewswire/ -- The demand
for well-rounded beauty professionals continues to grow, with
clients seeking local experts proficient in a diverse range of hair
types. With over 65% of the population having textured hair and
current cosmetology school courses dedicating only a small portion
to textured hair education, stylists are eager to learn the
essential skills needed to serve their communities best. As the
need for further access to textured hair education heightens, Cosmo
Prof aims to help stylists take the initiative to continue their
education and service every client with top knowledge from leaders
across the industry.
Bringing back World of Texture for its fourth year on
February 26th, 2024 - Cosmo Prof's
virtual event aims to serve as a hub for students, professionals
and educators to come together and deepen their understanding of
texture and curl patterns within the beauty industry. The curated
content will help encourage and build confidence for professionals
and students to explore a range of perspectives and strategies when
welcoming new textured hair clients to their chairs. Stylist
professionals will be able to learn directly from industry experts
how to style, color, and care for textured hair clients, including
a specific nod to tighter curl patterns such as 4a, 4b and 4c.
"We recognize that there is an ongoing education gap when it
comes to access and resources for textured hair training at all
levels. As allies to the community, we aim to be a part of the
solution and are proud to announce our fourth year of World of
Texture. Since its inception in 2021, attendance has continued to
rise, with a 143% increase in attendees over the last two years.
This year's virtual event will build upon past success and bring
the latest techniques to life, enabling stylists to refine their
skills and gain confidence both behind the chair and in their daily
business pursuits," shared April
Holt, Group Vice President of Stores for Beauty Systems
Group.
Attendees of World of Texture will have the unique opportunity
to learn from a diverse group of professionals who share similar
backgrounds, experiences, and career aspirations, including this
year's special guest host, Celebrity Curl Specialist, and Olaplex
Educator Christin Brown.
Industry-leading brands specializing in curls will also participate
in classes from DevaCurl, Olaplex, Wella, The Doux,
Schwarzkopf and many more. This year's classes will focus on
textured hair expertise, including dry-cutting techniques, moisture
retention techniques, best practices for coloring + highlighting
type 4c hair, and product recommendations to protect their clients'
hair after leaving the salon.
Cosmo Prof is also excited to bring the latest from brands like
epres and Schwarzkopf's New IGORA Zero to the World of Texture
stage, utilizing their latest products in unique one hour
workshops. Attendees in select states will have the opportunity to
attend their choice of 16 Continuing Education (CE) eligible class
sessions and walk away with up to 7 Continuing Education (CE)
Hours.
Beyond World of Texture programming, licensed professionals can
also take advantage of the Color & Curl Concierge program,
which is available only at select Cosmo Prof store locations.
These 1:1 sessions provide stylists with free, personalized expert
advice on products, services, and business solutions. Cosmo Prof
looks forward to continually advancing its product offerings,
educational training and innovative services that empower stylists
to grow in all business areas. Through February 25th, beauty professionals can find more
information and sign up for the World of Texture event at
https://www.cosmoprofbeauty.com/world-of-texture.
About Sally Beauty Holdings, Inc.
Sally
Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional
hair color, sells and distributes professional beauty supplies
globally through its Sally Beauty Supply and Beauty Systems Group
businesses. Sally Beauty Supply stores offer up to 7,000 products
for hair color, hair care, nails, and skin care through proprietary
brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value
Products®, Inspired by Nature® and Silk Elements® as well as
professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl®
and Babyliss Pro®. Beauty Systems Group stores, branded as
CosmoProf® or Armstrong McCall® stores, along with its outside
sales consultants, sell up to 8,000 professionally branded
products, including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®,
Kenra®, Goldwell®, Joico®, Amika®, and Moroccannoil®, intended for
use in salons and for resale by salons to retail consumers. For
more information about Sally Beauty Holdings, Inc., please
visit https://www.sallybeautyholdings.com/.
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SOURCE Cosmo Prof