DALLAS and SAN FRANCISCO, May 28,
2020 /PRNewswire/ -- Today, AT&T (NYSE: T) and
Salesforce (NYSE: CRM) announced a multi-year strategic agreement
to deliver entirely new connected experiences for AT&T's
millions of customers. AT&T will deploy Salesforce Customer 360
to create a single view of every customer across every
touchpoint—whether it happens in person at a storefront, over the
phone, in a business setting or on any AT&T digital property.
The announcement is part of AT&T's broader transformation to
accelerate momentum in wireless, 5G, fiber-fed broadband and
software-delivered entertainment.
It's essential to make it easier to provide customers with the
products they want and service they value, thereby creating a
winning customer experience at every touchpoint.
Salesforce's Customer 360 will enable AT&T to deliver
highly-tailored customer experiences seamlessly across retail,
marketing, online, business and more. AT&T will utilize
Salesforce's entire portfolio of technology, including Sales Cloud
and Service Cloud to empower their retail associates with a
360-degree view of every customer interaction; MuleSoft to connect
their various back-end systems; Tableau to analyze data and better
understand customers' preferences; Einstein to serve more
intelligent and personalized recommendations and route support
cases; and professional services, which when combined with
Salesforce Customer 360, will accelerate AT&T's customer
experience vision.
"AT&T is in the business of connecting customers to the
world around them and to the premium content they love," said
Jeff McElfresh, Chief Executive
Officer, AT&T Communications. "Salesforce 360 will help
us amplify the benefits of connectivity services for our customers
and deliver the most highly-tailored and best cross-channel
experience ever."
"AT&T is accelerating its move to a digital-first world with
a vision to deliver the most amazing mobile, 5G and fiber broadband
services, and an incredible, connected experience for its millions
of customers across every touchpoint," said Marc Benioff, Chair and Chief Executive Officer,
Salesforce. "We are thrilled to power AT&T's digital
transformation as it delivers more value and builds stronger
relationships with every customer."
About AT&T
AT&T Inc. (NYSE: T) is a
diversified, global leader in telecommunications, media and
entertainment, and technology. It executes in the market under four
operating units. WarnerMedia is a leading media and entertainment
company that creates and distributes premium and popular content to
global audiences through its consumer brands including: HBO, Warner
Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon
Network, Adult Swim, Turner Classic Movies and others. AT&T
Communications provides more than 100 million U.S. consumers with
entertainment and communications experiences across TV, mobile and
broadband services. Plus, it serves nearly 3 million business
customers with high-speed, highly secure connectivity and smart
solutions. AT&T Latin America provides pay-TV services across
10 countries and territories in Latin
America and the Caribbean,
and is the fastest growing wireless provider in Mexico, serving consumers and businesses.
Xandr provides marketers with innovative and relevant advertising
solutions for consumers around premium video content and digital
advertising through its AppNexus platform.
AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc. Additional information is available
at about.att.com. © 2020 AT&T Intellectual Property. All rights
reserved. AT&T, the Globe logo and other marks are trademarks
and service marks of AT&T Intellectual Property and/or AT&T
affiliated companies. All other marks contained herein are the
property of their respective owners.
About Salesforce
Salesforce is the global leader in
Customer Relationship Management (CRM), bringing companies closer
to their customers in the digital age. Founded in 1999, Salesforce
enables companies of every size and industry to take advantage of
powerful technologies—cloud, mobile, social, internet of things,
artificial intelligence, voice and blockchain—to create a 360° view
of their customers. For more information about Salesforce (NYSE:
CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit https://www.salesforce.com, or call
1-800-NO-SOFTWARE.
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SOURCE Salesforce