Blake Shelton and Ryman Hospitality Properties, Inc. Unveil Plans for Ole Red
January 05 2017 - 10:55AM
Shelton-Inspired Brand to be Anchored by Ole Red
Nashville, An Entertainment Venue on Lower Broadway
Grand Ole Opry Member Blake Shelton and Ryman Hospitality
Properties, Inc. (NYSE:RHP) today announced plans to transform
Shelton’s breakout hit “Ol’ Red” into a new lifestyle brand
anchored by a $20 million multi-level entertainment venue in the
heart of Music City’s famed Lower Broadway.
Designed to embody the spirit of Shelton’s clever, irreverent
third chart hit, the Ole Red concept is part of Ryman Hospitality
Properties’ strategy to create digital content, retail and
entertainment venues that celebrate the country lifestyle and
resonate with country music’s rapidly growing consumer base of more
than 100 million people across the United States.
Colin Reed, Ryman Hospitality Properties Chairman and CEO, said,
“The Grand Ole Opry is known for connecting fans to the artists and
the music they love and that is what the Ole Red brand is all
about. Not only is Blake Shelton one of the most popular
entertainers of his generation, his performance style and passion
for authentic country music have also made him a fixture on the
Grand Ole Opry stage since the early days of his career. Ole Red
will immerse fans in all the elements of a great country song—with
some unexpected twists from Blake along the way.”
With a planned opening in 2018, Ole Red Nashville will be a
multi-level 26,000-square-foot entertainment venue, with a
two-story bar and restaurant, retail area, performance space, dance
floor and private VIP booths for small groups. The complex will
also include a large, private event space and a 6,000-square-foot
rooftop featuring an indoor/outdoor bar and restaurant with
panoramic views of Lower Broadway.
The performance space at Ole Red Nashville will be equipped with
a state-of-the-art sound system and acoustics tailor-made for the
event programming that will take place there, including intimate
concerts, live band karaoke, showcases for up-and-coming talent and
more to be announced as the complex nears completion.
Shelton and Ryman Hospitality Properties also announced Ole Red
Tishomingo, which is set to open in late 2017 in the
Platinum-selling recording artist’s hometown of Tishomingo,
Okla.
“It’s amazing to me to see a song that’s been such a big part of
my career come to life in the plans for Ole Red,” said Blake
Shelton. “Nashville and Tishomingo are both places that are
important to me, and it’s great that each location is going to have
its own personality inspired by one of my favorite songs. It’s
always been a dream of mine to create something like this where
people know they’re going to have a good time as soon as they walk
in the door, and I couldn’t be more excited that my friends at the
Opry and Ryman Hospitality Properties are making it happen.”
Ole Red Nashville will be located at 300 Broadway in a building
Ryman Hospitality Properties purchased in 2014. Ryman Hospitality
Properties is working with Tuck-Hinton Architects and Anderson
Design Studio on the project. Turner Construction will serve as the
General Contractor for Ole Red Nashville.
For images and additional media resources regarding this
announcement, please visit www.olered.com.
About Ryman Hospitality Properties, Inc.
Ryman Hospitality Properties, Inc. (NYSE:RHP) is a REIT for
federal income tax purposes, specializing in group-oriented,
destination hotel assets in urban and resort markets. The Company’s
owned assets include a network of four upscale, meetings-focused
resorts totaling 7,809 rooms that are managed by lodging operator
Marriott International, Inc. under the Gaylord Hotels brand. Other
owned assets managed by Marriott International, Inc. include
Gaylord Springs Golf Links, the Wildhorse Saloon, the General
Jackson Showboat, The Inn at Opryland, a 303-room overflow hotel
adjacent to Gaylord Opryland and AC Hotel Washington, DC at
National Harbor, a 192-room hotel near Gaylord National. The
Company also owns and operates media and entertainment assets,
including the Grand Ole Opry (opry.com), the legendary weekly
showcase of country music’s finest performers for over 90 years;
the Ryman Auditorium, the storied former home of the Grand Ole Opry
located in downtown Nashville; and 650 AM WSM, the Opry’s radio
home. For additional information about Ryman Hospitality
Properties, visit www.rymanhp.com.
About Blake Shelton
Country Music Association’s 2012 “Entertainer of the Year,”
five-time Male Vocalist of the Year winner and GRAMMY nominee Blake
Shelton continues to add to his superstar status.
His most recent album, If I’m Honest, debuted at #1 on the
Billboard Top Album Sales Chart and the Billboard Country Album
Chart, and is the best-selling country album release of 2016. If
I’m Honest has already yielded the #1 smash single, “Came Here To
Forget,” which became his 22nd #1 single. His new single, “A Guy
With A Girl” is Top 10 and climbing, and he recently performed the
song on The Voice and Jimmy Kimmel Live. The album features three
songs written by Shelton which include the gospel tinged “Savior’s
Shadow,” “Friends,” which is also featured in the #1 film, The
Angry Birds Movie, and “Go Ahead and Break My Heart,” a song he
wrote and performs with Gwen Stefani.
A member of the Grand Ole Opry, he has earned a host of awards
throughout his career, which most recently include Favorite Country
Male Artist at the American Music Awards, the first-ever “Male
Artist of the Year” and “Story of the Year” for the RARE COUNTRY
Awards, and has three nominations at the upcoming People’s Choice
Awards. As a coach for the Emmy Award Winning television
show, The Voice, Shelton is the reigning and five-time champion,
most recently with his contestant Sundance Head. He is set to
kick off his 2017 “Doing It To Country Songs” Tour in February.
For more information and upcoming tour dates, please
visit www.BlakeShelton.com and follow
@BlakeShelton.
Media Contact:
Brian Abrahamson
Ryman Hospitality Properties
babrahamson@rymanhp.com
615-316-6302
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