RealD and Cinemex Sign Exclusive 10-Year 3D Cinema Deal
August 07 2013 - 4:01PM
Business Wire
Global 3D and visual technology licensor RealD Inc. (NYSE: RLD)
and Cinemex, Mexico’s second largest cinema exhibitor and the sixth
largest cinema exhibitor in the world, today announced a 10-year
agreement that will make RealD the exclusive circuit-wide 3D
technology provider for Cinemex. The agreement calls for
approximately 700 auditoriums across the Cinemex circuit in Mexico
to be equipped with RealD 3D technology, including the removal of
approximately 540 alternative 3D systems that will be replaced with
RealD 3D within the next two years.
“We look forward to working with Cinemex to install RealD 3D
technology across their circuit so we can assure their audiences
are experiencing the brightest and most immersive 3D available,”
said Marlene Songin, Vice President, Cinema at RealD. “By joining
forces with Cinemex, RealD will significantly increase our
footprint across Mexico. This is a testament to RealD’s performance
advantage and the commitment from exhibitors like Cinemex to
deliver on the promise of 3D with a truly premium cinema
experience.”
“RealD technology produces the brightest and most engaging 3D
visual in cinema today,” said a Cinemex Infrastructure Director.
“Moviegoers are increasingly seeking out a premium experience when
they go to the movies and by converting our circuit exclusively to
RealD 3D, we will be able to offer the best, and brightest image on
screen.”
The world’s most widely used 3D cinema technology, RealD 3D is
installed in approximately 23,500 auditoriums by approximately
1,000 exhibitors in 74 countries around the world (as of June 30,
2013).
About RealD Inc.
RealD is a leading global licensor of 3D and other visual
technologies. RealD’s extensive intellectual property portfolio is
used in applications that enable a premium viewing experience in
the theater, the home and elsewhere. RealD licenses its RealD
Cinema Systems to motion picture exhibitors that show 3D motion
pictures and alternative 3D content. RealD also provides its RealD
Display, active and passive eyewear, and RealD Format technologies
to consumer electronics manufacturers, content producers and
distributors to enable the delivery and viewing of 3D and other
premium content on a variety of visual displays and devices.
RealD was founded in 2003 and has offices in Beverly Hills,
California; Boulder, Colorado; London, United Kingdom; Moscow,
Russia; Shanghai, China; Hong Kong; Tokyo, Japan; and Rio de
Janeiro, Brazil. For more information, please visit our website at
www.reald.com.
About Cinemex
Cinemex is the second leading cinema chain in México and the
sixth largest cinema chain worldwide, with 223 sites, 1,966 screens
and continued growth within Mexico. Founded in 1995 with the intent
to revolutionize the movie entertainment industry in Mexico,
Cinemex began installing multiplexes and stadium-style seating with
the primary focus of attending to the guest's every need. Today
Cinemex continues to offer innovating concepts in cinema-going
including Platino Cinemex and Cinemex Premium, state-of-the-art
theatres equipped with luxury seating and first-class dining,
Cinemex 3D and Cinemex 4D. At Cinemex, being the best in
entertaining our guests is our main goal.
http://www.cinemex.com
Cautionary note on forward-looking statements
This press release includes forward-looking information and
statements, including but not limited to: statements concerning the
anticipated rollout of RealD 3D technology across the Cinemex
circuit and the growth of the 3D cinema industry. These statements
are based on RealD’s current expectations and beliefs, as well as a
number of assumptions concerning future events. Such
forward-looking statements are subject to known and unknown risks,
uncertainties, assumptions and other important factors, many of
which are outside RealD’s control that could cause actual results
to differ materially from the results discussed in the
forward-looking statements. RealD’s annual and quarterly reports
include a more detailed discussion of the risks and uncertainties
that may cause that could cause actual results to differ materially
from the results discussed in the forward-looking statements.
RealD undertakes no obligation to update publicly the
information contained in this press release, or any forward-looking
statements, to reflect new information, events or circumstances
after the date they were made, or to reflect the occurrence of
unanticipated events.
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