Gillette Upgrades Iconic MACH3®
July 25 2016 - 8:00AM
Business Wire
Gillette (NYSE:PG), the world’s leading grooming brand, today
announced upgrades to its original MACH3 razor in North America
beginning this month. These changes mark the first product upgrade
to the original MACH3 razor in almost a decade. This series of
enhancements will initially include an advanced, proprietary blade
technology, which allows the blades to cut through hair with
greater ease, helping to provide a more comfortable shave.
Subsequent upgrades will focus on the razor’s structure to further
enhance the consumer experience.
“Gillette was founded on the notion of continuously improving
the shaving experience for guys – and our goal is to make the MACH3
experience even better for the millions of men who trust MACH3
every day,” said John Mang, Gillette Brand Franchise Leader,
P&G. “With these precision enhancements, our loyal customers
will get an even more incredible shave without spending more – an
equation we think they’ll like.”
Gillette MACH3 is one of the most iconic and trusted brands ever
built in the shaving category. In 1998, MACH3 set a new standard in
shaving by offering men the first shaving system with three
progressively aligned blades for a closer shave in fewer strokes
with less irritation. Since that time, it has become the #1 selling
razor cartridge in the world – and well over 55 million men
globally shave with MACH3.
“This isn’t just about one change; we have even more technology
upgrades in store for our loyal users within the course of the next
year,” Mang continued. “This underscores our commitment to
delivering an unbeatable experience for consumers in every shaving
segment, whether male or female, systems or disposables - and at
every price point - well into the future.”
About Gillette
For over 110 years, Gillette has delivered precision technology
and unrivalled product performance – improving the lives of over
750 million men around the world. From shaving and body grooming,
to skin care and sweat protection, Gillette offers a wide variety
of products including razors, shave gel (gels, foams and creams),
skin care, after shaves, antiperspirants, deodorants and body wash.
For more information and the latest news on Gillette, visit
http://www.gillette.com/. To see our full selection of products,
visit http://www.gillette.com/en/us/shop-now.aspx.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160725005615/en/
P&G Media
Contacts:Kara Buckley,
617-463-5776buckley.kl@pg.comorKurt Iverson,
617-463-5286Iverson.k@pg.comorP&G
Investor Relations Contact:John Chevalier,
513-983-9974chevalier.jt@pg.com
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Apr 2024 to May 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From May 2023 to May 2024