Emerging Health Risk: Every Day More Than 30 Children Get into Liquid Laundry Packets
June 24 2015 - 6:03AM
Business Wire
Simple precautions can prevent serious
harm
With liquid laundry packets gaining in popularity, now used by
20 percent of U.S. households, parents need to be aware of this
emerging risk for children. Between 2012 and 2013, more than 700
children 5 and under experienced serious effects as a result of
liquid laundry packets, with the impact greatest among 1 and 2 year
olds. In fact, the poison centers received more than 33,000 calls
from 2012 through May 2015.
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Safe Kids Worldwide, and Tide and Gain, have teamed up to teach
parents about keeping kids safe around liquid laundry packets.
Download the infographic and safety
tips.
“Young children are explorers, and as they develop, often learn
by touch and by putting things into their mouths,” said Kate Carr,
president and CEO of Safe Kids Worldwide. “With the increasing
popularity of liquid laundry packets, it’s especially important to
make parents aware of the importance of keeping them out of the
reach and hands of children.”
These packets are a concentrated, single-dose product designed
to dissolve in water, so when they come in contact with wet hands
or mouths, they start to dissolve and might release the
concentrated liquid inside.
If children get into laundry packets, the health risk can be
significant. According to the U.S. Consumer Product Safety
Commission, children can experience loss of consciousness,
difficulty breathing, excessive vomiting, severe eye burns, and
temporary vision loss.
“Fortunately, the solution to protect children in the home
against potential poisoning is simple,” said Carr. “It’s making
sure that families and caregivers know what to do to ensure a
serious incident doesn’t happen in the home, and what to do if help
is needed.”
To prevent poisoning, Safe Kids, and Tide and Gain, offer simple
tips to keep children safe:
- Keep liquid laundry packets out of
children’s reach and sight.
- Keep packets in their original
container and keep the container closed.
- If a child gets into them, call the
Poison Help number immediately, 1-800-222-1222.
“At P&G, safety is our number one priority,” said Shailesh
Jejurikar, P&G’s North America Fabric Care and New Business
Development President. “Most of us are parents too, and we want
families to use our products safely. Our Up, Up, and Away campaign
and our partnership with Safe Kids Worldwide will support families
with information and tools to create safe home environments. We
deeply respect and admire the work that Safe Kids Worldwide does in
helping reduce the amount of preventable injuries and know that
they will be great partners in equipping families with laundry
safety information and tools.”
About Safe Kids WorldwideSafe Kids Worldwide is a
nonprofit organization working to prevent childhood injury,
the number one cause of death for children in the United
States. Throughout the world, almost one million children die of an
injury each year, and almost every one of these tragedies is
preventable. Safe Kids works with an extensive network of more than
400 coalitions in the U.S. and with partners in more than 25
countries to reduce traffic injuries, drownings, falls, burns,
poisonings and more. Since 1988, Safe Kids has helped reduce the
U.S. childhood death rate from unintentional injury by
60 percent. Working together, we can do much more for kids
everywhere. Join our effort at safekids.org.
About Procter & GambleP&G serves nearly
five billion people around the world with its brands. The
Company has one of the strongest portfolios of trusted, quality,
leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®,
Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The
P&G community includes operations in
approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
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Safe Kids WorldwideTamara Grider,
202-662-4474tgrider@safekids.orgwww.safekids.org
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