Polaris Partners with International Female Ride Day® to #FocusFemaleForward
April 07 2021 - 8:00AM
Business Wire
Polaris empowers women of all experience levels
around the world to “Just Ride!” on Saturday, May 1 in celebration
of the 15th annual global event.
Polaris Inc.(NYSE: PII) is once again joining forces with
International Female Ride Day (IFRD) to further celebrate and
accelerate the participation of women in powersports. The 15th
annual IFRD returns to the first Saturday of May, when women in
over 120 countries ride their motorcycles, off-road vehicles,
snowmobiles or other powersports vehicles in unity and support of
the female riding community. This year’s theme,
#FocusFemaleForward, emphasizes the goals of IFRD, including
encouraging new women to ride while shining a light on the diverse
participation of women already engaging in powersports.
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Polaris is once again partnering with
International Female Ride Day to celebrate and accelerate the
participation of women in powersports. (Photo: Business Wire)
Since its inception, International Female Ride Day has shone a
spotlight on women riders and the female powersports arena. Over
the last decade, female ridership has increased significantly, and
the momentum generated on this one day is needed to continue
advancing the future of motorcycling and powersports for women.
“It’s exciting to have Polaris as a sponsor, teaming up to
encourage even more women to join the movement,” said Vicki Gray,
IFRD Founder and inaugural member of Polaris’ Empowersports Women’s
Riding Council. “This year, women around the world will be active,
riding in celebration, unity and support of the female riding
community more than ever before. Whether on roads, dirt, sand or
snow, riding continues to be an exhilarating, liberating and a
fulfilling activity for women of all skill levels. The female
riding community continues to expand every year, and this is our
day to celebrate.”
Since partnering with IFRD last year, Polaris has expanded its
efforts to champion the growth of female riders and help broaden
their voice in the industry with the launch of their Empowersports
Women’s Riding Council. Comprised of 12 trailblazing women who are
riders, adventurers, leaders and entrepreneurs, the council members
work with Polaris to drive industry inclusion and representation of
women and to inspire more ladies to participate in powersports.
“Every day, scores of women put on their helmet and point their
ride towards an open road, mountain or trail,” said Pam Kermisch,
Polaris Chief Customer Engagement and Growth Officer. “IFRD is
about taking a moment to celebrate how incredible that sisterhood
is while encouraging female riders to bring along other women in
their lives to share in the riding experience. We believe in
uplifting the voices of our female riders across the powersports
industry. Helping female ridership flourish and creating a sense of
community is important for women, as well as the powersports
community.”
JOIN THE MOVEMENT
Participation in IFRD is easy— “Just Ride!” Women around the
world can celebrate the day by simply getting outside to ride their
motorcycle or powersports vehicle, no matter the distance or
whether riding solo or with friends and family. Riders can also
take part in the digital celebration by sharing photos of their
rides on social media using the hashtags #IFRD2021,
#FocusFemaleForward and #InternationalFemaleRideDay to be entered
in the global photo contest.
Limited access to a powersports vehicle? Polaris Adventures
offers Polaris RZR®, Slingshot®, and snowmobiles rentals and custom
ride experiences at locations throughout the U.S., providing the
opportunity for riders to try a new terrain or participate without
owning a powersports vehicle.
No matter how or where you ride, Polaris and IFRD encourage safe
riding practices. Wear appropriate safety gear, perform pre-ride
vehicle checks and follow local and CDC guidelines for social
distancing to protect against the spread of COVID-19. Riders
participating in IFRD can proudly wear IFRD branded apparel and
show off the official IFRD logo on their social handles or on their
vehicles. Visit the IFRD website to learn more, including ways to
participate, helpful tips for preparing your ride and photo
inspirations from previous years.
More about IFRD
International Female Ride Day® is a globally synchronized ride
day for women motorcycle riders and women powersport enthusiasts.
Referred to as a “movement” by its participants, its call to
action, “Just Ride! ©” asks women to be on their motorcycles or
powersports vehicles on the first Saturday of May each year.
Created in 2007 by Vicki Gray, a lifetime motorcycling advocate,
road, and race instructor – with the purpose to profile and
highlight the many diverse women enjoying the activity of
motorcycling. Its mission, among several, is to that of building
awareness and parity for women globally across all forms of
motorsport and powersports. IFRD simultaneously encourages other
women to take up the activity. The event is managed under the
MOTORESS® canopy.
More about Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII)
pioneers product breakthroughs and enriching experiences and
services that have invited people to discover the joy of being
outdoors since our founding in 1954. With annual 2020 sales of $7.0
billion, Polaris’ high-quality product line-up includes the Polaris
RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman
all-terrain off-road vehicles; Indian Motorcycle mid-size and
heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and
deck, cruiser and pontoon boats, including industry-leading
Bennington pontoons. Polaris enhances the riding experience with
parts, garments and accessories, along with a growing aftermarket
portfolio, including Transamerican Auto Parts. Polaris’ presence in
adjacent markets includes military and commercial off-road
vehicles, quadricycles, and electric vehicles. Proudly
headquartered in Minnesota, Polaris serves more than 100 countries
across the globe. www.polaris.com
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Ty Hughes | Ten35 Ty.Hughes@ten35.com
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