Pitney Bowes Clients Add Time Travel to Geographic Data Following Partnership with iGeolise
May 19 2015 - 5:00AM
Business Wire
Pitney Bowes Inc. (NYSE:PBI) today announces a new alliance with
mapping software business iGeolise. The collaboration will give
Pitney Bowes’ GeoInsight customers the opportunity to benefit from
the iGeolise innovative, award-winning software applications which
add extra layers of precise and accurate geographic data to their
location-based content.
One of iGeolise’s software applications, TravelTime, uses
satellite data to calculate the possible locations reachable within
a specified time period, for example which store can be reached
within 30 minutes. This new strategy adds depth, precision and
value to local data. Initially an application aimed at consumers,
iGeolise quickly realized the impact of providing this insight to
consumer-facing businesses focused on delivering an improved
customer experience.
Now, Pitney Bowes GeoInsight clients can use this application to
provide detailed, accurate public transport catchments, giving
their customers an exact travel time so they can create, for
example, a map of their customers within a 15-minute tube journey
of a particular restaurant. By simply entering a time of day and
day of week, catchments can be created that represent the peak
trading times for their business.
Charlie Davies, Director and Co-Founder, iGeolise Ltd said,
“This exciting collaboration with Pitney Bowes extends the
capabilities and reach of our applications, bringing the benefits
of this valuable insight to a wider market.”
Paul Thompson, Director Analytical Services – EMEA, Pitney
Bowes, said, “With the new public transport catchment capabilities
of GeoInsight and the collaboration with iGeolise, analysts can now
quantify realistic demand potential for their stores, leisure
centers or government services. The new methods also help identify
areas which lack sufficient accessibility and therefore help inform
transport policy decisions. When we consider new data sources such
as mobile tracer data from smartphone apps, social media data, and
new methods of creating catchments such as public transport, it is
an exciting time to be in the site selection business.”
Public transport catchment rates are now available for Ireland,
United Kingdom, and markets in the USA and France, with more
countries coming soon.
About Pitney Bowes
Pitney Bowes (NYSE: PBI) is a global technology company offering
innovative products and solutions that enable commerce in the areas
of customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than
1.5 million clients in approximately 100 countries around the world
rely on products, solutions and services from Pitney Bowes. For
additional information, visit Pitney Bowes at
www.pitneybowes.com/uk.
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version on businesswire.com: http://www.businesswire.com/news/home/20150519005249/en/
Pitney BowesHina Sharma, +44 (0) 333 999 6381Head of External
Communications, Europehina.sharma@pb.com
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