Microsoft Wins the 2012 Pitney Bowes Personal Connections ECHO Award
October 17 2012 - 12:30AM
Business Wire
Pitney Bowes Inc. (NYSE: PBI) has announced at the DMA 2012
Conference Las Vegas, Nevada that Microsoft was named the winner of
the 2012 Pitney Bowes Personal Connections ECHO Award. The winning
B2B initiative, developed and executed by Microsoft and its agency
partner Wunderman, was the Enterprise Customer Care program, which
delivered superior marketing metrics and revenue for Microsoft by
creating personal connections with strategic customer
communications.
Microsoft’s Enterprise Customer Care program had the goal to use
relationship management best practices to improve customer
satisfaction through targeted, relevant, and synchronized
communications while also enabling field sales and marketing to
manage their annuity business. The three main elements to the
winning program were first, to ensure satisfaction for customer
retention; second, to deliver content that drives a learning
relationship where Microsoft is continuously learning from the
customer, evolving program messaging, and reflecting that
intelligence back in the next communications. And, third,
proactively generating and communicating thought leadership to
enterprise customers.
“Congratulations to Microsoft for demonstrating the value of
personal connections in customer communications,” said Murray D.
Martin, Chairman, President and CEO of Pitney Bowes, Inc. (NYSE:
PBI), sponsor of the ECHO Award. “As marketing technologies evolve,
strategic customer communications deliver the ability to retain
customers, grow business and consistently delight customers.”
The ECHOs are judged by client-side marketers, agency account
directors, and senior creative professionals. ECHO judges select
the biggest and best ideas, the most creative use of response-based
direct marketing strategies, and the finest executions. Judges
assess campaigns based on strategy, creativity, and results. Each
year, more than 1,000 marketers and agencies enter the
competition.
The Direct Marketing Association (DMA) is the world’s largest
trade association dedicated to advancing and protecting responsible
data-driven marketing. Founded in 1917, DMA represents thousands of
companies and nonprofit organizations that use and support
data-driven marketing practices and techniques.
About Pitney BowesDelivering more than 90 years of
invention, Pitney Bowes provides business communications software,
mailing systems and services that integrate physical and digital
communications channels. Long known for making its customers more
productive, Pitney Bowes is increasingly helping other companies
grow their business through advanced customer communications
management. Pitney Bowes is a $5.3 billion company with 29,000
employees worldwide. Pitney Bowes: Every connection is a new
opportunity™. www.pb.com
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