Pitney Bowes Launches New Marketing Campaign to Support Strategic Repositioning
August 09 2011 - 9:00AM
Business Wire
Pitney Bowes Inc. (NYSE: PBI) today announced it is starting a
new marketing campaign to promote its expansion into customer
communications management (CCM). CCM encompasses a broad set of
capabilities that enable businesses to build customer loyalty and
profitability through highly-personalized communications.
“In a world saturated with information, organizations that can
deliver timely, relevant messages that are personalized for each
recipient have a competitive advantage,” said Murray Martin,
chairman, president and chief executive officer of Pitney Bowes.
“We now have the ability to help our customers craft and
communicate those messages through any combination of channels—web,
email, text, mail, and even live conversations with a call center
representative,” Martin said.
The campaign launches today and will include online ads, radio,
direct mail and events. The ads lead to a rich-media website
(www.personallypb.com) where people can learn more about the
benefits of personal customer communications, tailored to the
industry in which they work.
Developed by the advertising agency Gyro, the campaign is built
on the theme of “Personally” and shows how companies can be more
successful when they create stronger connections with their
customers. The campaign calls out the emotions that consumers can
have when personal connections are made, noting the positive
difference that personally-driven communications can make in the
eyes of the recipient.
“People don’t have time for anything that doesn’t seem
personally relevant anymore,” said Joe Timko, executive vice
president, and chief strategy and innovation officer for Pitney
Bowes. “So how do you compete and get business results? By making
your own personal connections with your customers.”
Customer communications management encompasses capabilities that
enable businesses to make personal connections with their customer
by:
- Understanding each customer well enough
to know what to communicate.
- Delivering the message through each
customer’s preferred channel—web, email, text, mail.
- Tracking the customer’s response and
tailoring subsequent communications based on that response.
In the past year, Pitney Bowes has launched a series of new
products and services that help organizations enhance
communications and make them more personal. These include the
Connect+™ Customer Communications System, the EngageOne Liaison™
solution for customer analytics, billing intelligence and
electronic bill presentment and payment, the pbSmart™ Connections
electronic marketing system, and the family of IntelliJet™
high-speed digital color printing systems. In 2010, Pitney Bowes
also acquired Portrait Software, a leading global provider of
advanced marketing and customer analytics software.
By leveraging its expertise in physical and digital
communications with its expansion into areas like data quality and
predictive analytics, Pitney Bowes is well positioned to be the
leader in CCM, Martin said.
Martin emphasized that CCM fits perfectly into what Pitney Bowes
has done since 1920: help companies grow by communicating more
effectively with their customers. “Only now we’re doing it with
technologies that enable business to engage each customer
individually,” he said.
About Pitney Bowes:
Delivering more than 90 years of innovation, Pitney Bowes
provides software, hardware and services that integrate physical
and digital communications channels. Long known for making its
customers more productive, Pitney Bowes is increasingly helping
other companies grow their business through advanced customer
communications management. Pitney Bowes is a $5.4 billion company
and employs more than 30,000 worldwide. Pitney Bowes: Every
connection is a new opportunity™. www.pb.com
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