Britz-Simplot Delivers Precision Agriculture Applications to California Growers with Pitney Bowes Business Insight
March 24 2011 - 8:45AM
Business Wire
Pitney Bowes Business Insight, a global leader in customer data,
analytics and communication software and services, today announced
that Britz-Simplot LLC, the largest, full-service agricultural
retailer and wholesaler of fertilizers, seed and other applications
in California, is leveraging Pitney Bowes Business Insight’s
mapping and location intelligence technology to strengthen its
precision agriculture business. As growers face increasing industry
challenges, such as budget constraints, environmental concerns and
compliance regulations, Britz-Simplot turned to Pitney Bowes
Business Insight as a technology partner who would offer strong
support and a user-friendly solution.
For growers who want to purchase and use less fertilizer, but
still yield higher results in their crop production and increase
ROI, Britz-Simplot provides answers to questions on growing
potential, including detailed information on fields and soil type.
Today, modern precision agriculture uses satellite imagery, mapping
and location intelligence technology to improve results.
With a desire to improve mapping accuracy and offer better
intelligence to its customers, Britz-Simplot integrated Pitney
Bowes Business Insight’s MapInfo Professional®, a powerful
Web-based mapping and geographic analysis software tool designed to
easily visualize the relationships between data and geography. This
product quickly helped Britz-Simplot gain new insights into fields
with information-rich maps and graphs that improved strategic
decision-making, enabling the Company to make strong
recommendations about crops and applications to its customers. In
addition, Britz-Simplot used MapInfo ProViewer™ to share the
location intelligence with clients and employees, allowing them to
more easily open, view and manipulate the maps, tables and analyses
created with MapInfo Professional.
“Our goal is to provide the highest quality agricultural inputs
and recommendations. The capabilities of today’s precision
agriculture technology are above and beyond what we could have
imagined even just a few years ago, and the outstanding results
that we are seeing truly speak for themselves,” said Tim Stone,
precision agriculture coordinator, Britz-Simplot. “Growers want to
use imagery and maps to make intelligent business decisions. As the
experts in location intelligence and predictive analytics,
partnering with Pitney Bowes Business Insight was an obvious choice
for us.”
With the support and technology of Pitney Bowes Business
Insight, Britz-Simplot also helps customers with budget management,
regulatory compliance and environmental issues. In fact, they also
provide data for faster and easier compliance reporting, which
helps growers spend less time on legal and regulatory requirements
reporting and spend more time on their core business.
“Today, industries of all types are facing extreme challenges in
budget, compliance and environmental concerns – and precision
agriculture is no different,” said John O’Hara, president, Pitney
Bowes Business Insight. “When it comes to mapping and location
intelligence technology there are cost-effective, easy-to-use
solutions that can help solve all those issues and also form
stronger relationships with consumers and customers. The data that
we are able to provide to Britz-Simplot is key for optimizing a
grower’s business, maintaining compliance and increasing ROI. We
are excited to provide these innovations for growers across the
state of California.”
To read the full Britz-Simplot story, please visit:
http://www.pbinsight.com/resources/case-studies/details/britz-simplot-llc.
About Pitney Bowes Business Insight
Pitney Bowes Business Insight is a software and services company
that provides solutions to help organizations acquire, serve and
grow relationships with customers and citizens. These solutions
enable lifetime customer relationships by integrating data
management, location intelligence, sophisticated predictive
analytics, rules-based decision making and cross-channel customer
interaction management to increase the value of every customer
communication while also delivering operational efficiencies.
Pitney Bowes Business Insight is a wholly-owned subsidiary of
Pitney Bowes Inc. (NYSE:PBI), a customer communications management
technology leader. For more information, please visit
www.pbinsight.com and www.pb.com.
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