Pitney Bowes Launches Enterprise Return Mail Services
February 24 2011 - 8:30AM
Business Wire
Pitney Bowes Management Services, Inc. (PBMS), a wholly owned
subsidiary of Pitney Bowes Inc. (NYSE: PBI) today announced an
integrated return mail management service offering that can update
up to 60 to 80 percent of incorrect addresses (as compared to only
10 to 30 percent by competitive single source data providers),
which can help companies significantly reduce the costs associated
with return mail and reconnect with customers.
Pitney Bowes Enterprise Return Mail Services utilizes an
automated and centralized process that helps to:
- Improve the deliverability of mail by
updating “bad” addresses that were returned because the address was
undeliverable;
- Reduce the cost of managing return mail
by up to 70 percent;
- Reduce the cycle time for managing
return mail from weeks to days;
- Provide flexible on-site and off-site
deployment options that maintain an organization’s security while
leveraging economies of scale;
- Provide guaranteed quality levels,
matching the information on a mail piece with data in a client’s
file with a 99.5 percent accuracy rate;
- Provide information on return mail that
clients need to make decisions by identifying if an address has
been returned more than once, or if a mail piece that was re-mailed
to an alternate address also was returned.
Jeff Stangle, director of Solutions, Mailstream Consulting,
PBMS, stated that, “Pitney Bowes Enterprise Return Mail Services
exemplifies the company’s continued commitment to developing
innovative solutions that help our customers minimize costs and
maximize business processes. Our Return Mail Solution offers a
fully integrated enterprise approach for reducing returned mail
volumes and associated costs,” which he cited as wasted postage and
print, manual processes, labor to sort and distribute return mail,
tools and labor to research bad addresses, and the costs to
businesses resulting from delayed mail such as invoices, policy
renewals, Explanation of Benefits (EOBs), and other important
transactional communications.
In addition, Stangle noted that the United States Postal
Service® (USPS®) is strictly enforcing regulations that require
companies to proactively manage the quality of their addresses –
including enforcement of the USPS’ Move Update regulation – or risk
losing their postal discounts if return mail is the result of
customer moves.
According to mailing industry research, approximately 1.9
percent (1.4 billion pieces annually) of all outbound USPS
First-Class Mail® does not get delivered. Instead, it is returned
to the sender organization.
Pitney Bowes Enterprise Return Mail Services integrates multiple
technologies for capturing return mail, converting physical mail to
usable data and updating addresses. The solution provides
organizations with a “timely, efficient and consistent process that
is managed by postal experts who provide the centralized reporting
needed to resolve enterprise addressing issues,” Stangle added.
The company also released a related white paper on the pervasive
problem of return mail for large volume mailers – particularly
among organization in these five business sectors: Finance;
Insurance; Healthcare; Utilities (Energy, Telco and wireless
providers); and Government – that need to communicate with their
customers and prospects.
For additional information on Return Mail Services, or to
download the white paper entitled “Return Mail Challenges and
Solutions,” click and visit Enterprise Return Mail.
Pitney Bowes Management Services designs, implements and
operates global solutions that provide enterprise clients with
customer communications, mail and document lifecycle services that
help in creating more effective, efficient and compliant business
processes and operations.
About Pitney Bowes
Celebrating its 90th year of innovation, Pitney Bowes provides
software, hardware and services that integrate physical and digital
communications channels. Long known for making its customers more
productive, Pitney Bowes is increasingly helping other companies
grow their business. Pitney Bowes is a $5.4 billion company and
employs 33,000 worldwide. Pitney Bowes: Every connection is a new
opportunity™
USPS and First-Class Mail are registered trademarks of the
United States Postal Service.
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