Pitney Bowes Announces Customer Communications Management Solutions for Healthcare
November 04 2010 - 8:30AM
Business Wire
Pitney Bowes Inc. (NYSE:PBI) today officially launched Pitney
Bowes Healthcare Customer Communications Management (CCM), a
suite of tailored communications solutions designed specifically to
help healthcare insurers and payors reduce healthcare costs,
increase revenue and improve healthy outcomes for plan members.
“Pitney Bowes Healthcare CCM provides all the services and tools
necessary to deliver healthcare communications to plan members and
prospects, efficiently and effectively,” stated Andy Roussel,
director, Strategic Marketing, Pitney Bowes Management Services
(PBMS). “It helps payors eliminate the challenge of getting the
right communication to the right member in the right channel at the
right time.”
Utilizing the combined expertise of Pitney Bowes in areas such
as segmentation analytics, location intelligence, variable
composition, high integrity production, and address and data
hygiene, Pitney Bowes CCM offers numerous benefits to healthcare
payors in their communications with members. For example, Pitney
Bowes Healthcare CCM:
- Helps design and deliver targeted
communications to promote healthier behaviors such as preventive
screenings and avoiding unnecessary emergency room visits, improve
disease management and therapy adherence, and reduce healthcare
costs;
- Helps improve compliance and reduce the
cost and complexity in creating complex communications packages
like Welcome Kits and Annual Notices of Change (ANOCs).
- Simplifies the process to create,
manage and produce notices, letters and statements, reducing unique
templates significantly, while providing production visibility and
control;
- Supports agents and channel partners in
growing their business through a web2marketing portal, while
helping ensure brand consistency with the insurer or benefits
manager;
Pitney Bowes is a nationally recognized pioneer and innovator in
the programming and measurement of health and wellness initiatives
for employees and their families. In addition, as a founding member
of Dossia – an employer led organization dedicated to empowering
individuals to make better health decisions and to take action to
improve their health and healthcare – the Company seeks to
influence healthcare systems for the benefit of plan members,
providers and payors.
Additional Resources
Healthcare CCM Introductory Video:
http://www.pb.com/Healthcare/Payor-Solutions/Introductory-Video.shtml
White paper: "Using targeted marketing strategies to optimize
healthcare plans"
http://www.pb.com/docs/US/pdf/SIS/Healthcare/WhitePaper-BenefitsCommunications.pdf
Visit www.pb.com/healthcare/payor-solutions for additional
information.
About Pitney Bowes
Celebrating its 90th year of innovation, Pitney Bowes provides
software, hardware and services that integrate physical and digital
communications channels. Long known for making its customers more
productive, Pitney Bowes is increasingly helping other companies
grow their business. Pitney Bowes is a $5.6 billion company and
employs 33,000 worldwide. Pitney Bowes: Every connection is a new
opportunity™.
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