Pitney Bowes Introduces Print+ Messenger™ Color Inkjet System
October 03 2010 - 12:05PM
Business Wire
Pitney Bowes Inc. (NYSE: PBI) today announced the launch of the
new Print+ Messenger™ Color Inkjet System, which enables the
high-resolution color printing of customized marketing messages on
envelopes during high-speed mail insertion. The new system, the
result of a collaboration between mail finishing leader Pitney
Bowes and inkjet printing technology leader HP, is on display in
Booth #3601 at the 2010 Graph Expo exhibition and conference being
held here.
The new technology can help mailers improve their operational
efficiency by eliminating preprinted envelopes, reducing envelope
storage needs, streamlining application changeover, and commingling
mail. An integral part of a White Paper Factory™ solution, it
eliminates the need for mailers to use anything other than plain
white envelopes for their customer communications. All necessary
information, including customized marketing offers, company logos,
mailing and return addresses, and postal barcodes can be printed
directly onto the envelope as it travels along the inserter. The
Print+ Messenger Color Inkjet System can operate at speeds up to
20,000 mailpieces per hour, making this technology practical for
even the highest-volume mailers.
“We talk a lot about innovation at Pitney Bowes, and the Print+
Messenger Color Inkjet System is further evidence that we back up
this talk with action that directly benefits our customers,” said
Ramesh Ratan, president of Pitney Bowes Document Messaging
Technologies. “By bringing our proprietary intelligent variable
transport and integrity tracking and software together with HP’s
world-renowned printing expertise, we have created something unique
in the marketplace. That’s exciting.”
“HP technology will provide unprecedented advantages by
providing cost-reduction opportunities and improved response rates
to customers in the direct mail and transpromotional print
markets,” said Kathy Tobin, vice president and general manager of
Specialty Printing Systems at HP. “The expandability and
scalability of this technology will also provide next-level
performance in speed, image quality and substrate coverage.”
The Pitney Bowes system offers the quality, information
integrity and service support that production mail customers around
the world have come to expect from the market leader. This is not
the first time high-speed color printing and mailing processes have
been brought together into a single, seamless business solution.
The innovators at Pitney Bowes and HP are also behind the
IntelliJet™ line of color production printing systems. Together in
an end-to-end solution, Pitney Bowes Production Intelligence®
software, IntelliJet Printing Systems and high-speed mail finishing
with the Print+ Messenger system can help print and mail operations
migrate to an all white paper environment and gain unprecedented
levels of productivity and operational cost savings--while adding
greater value to their customer communications.
“This is a wonderful time to be a marketer,” said Ratan.
“Changes in technology and system integration are opening up new
media channels, new opportunities and new business possibilities at
an astonishing rate. We think our new inkjet printing system will
be the catalyst that brings marketing and mailing operations
together in ways that allow everyone to shine.”
Historically, marketers have pushed for customization and
specialization in delivering messages to customers and prospects,
adding to the complexity of mailing operations. Mailroom operators,
meanwhile, have emphasized low-cost and efficient business
processes, which promote standardization of software, hardware and
supplies. The new system from Pitney Bowes helps everyone to
achieve their goals. The mailroom operator needs to stock plain
white envelopes only, while the marketer uses software and print
technology to turn each envelope into a specially-tailored customer
communication.
Pitney Bowes is already accepting orders from U.S. customers for
the Print+ Messenger Color Inkjet System. The product will be
available for customers outside the United States in the near
future.
About Pitney Bowes:
Celebrating its 90th year of innovation, Pitney Bowes provides
software, hardware and services that integrate physical and digital
communications channels. Long known for making its customers more
productive, Pitney Bowes is increasingly helping other companies
grow their business. Pitney Bowes is a $5.6 billion company and
employs 33,000 worldwide. Pitney Bowes: Every connection is a new
opportunity™. www.pb.com
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