www.rothmanresearch.com - The U.S. economy is slowly moving back on track after what many describe as the worst financial calamity since the end of the Second World War... that's 65 years ago. The impact of the recession was felt globally, and many countries like the U.S. are still finding recovery a paraplegic battle. There are still hidden fears that 2010 could not be the end of the recession. Whilst all the sectors have taken their share of beating, some more than others, a few key players in the business equipment industry kick-started the year on a positive financial note. Xerox Corp. (NYSE: XRX) in late January delivered unyielding operational results citing their cost-cutting strategies. The company, however, saw a 3% decline in its 4th quarter revenue as compared to the same quarter in 2008.

*Direct & free downloadable report on Xerox Corp. is available by signing up now at http://www.rothmanresearch.com/article/xrx/23431/Apr-15-2010.html

"Xerox is expected to announce its 2010 1st quarter earnings release on April 23rd. I believe that we might see some mild improvement as the company has done a great work on the restructuring front which already proved crucial in its last quarter readings. The economy is still recovering an inch at a time, so we are not expecting revenue to be any better, but in a $100 billion market, Xerox is already benefitting from a leadership role in a number of its niche markets," commented Mathew Collier of www.rothmanresearch.com. "Like many investors out there I remain neutral on this play."

Another prominent player in this sphere that made the headlines early this year is Pitney Bowes Inc. (NYSE: PBI) when it released its fourth quarter and full year results for 2009 with a 33% surge in profits. Sales, however, were down. "In challenging economic environments what makes a difference are cost management and efficient-productivity. Pitney saw a 6% drop in revenue but has been able to weather the worst by lowering expenses," Mathew Collier observed. "Additionally, the company recently maintained its quarterly cash dividend of 36.5 cents on its common stock. We believe PBI will execute in line with the benchmark, hence, we are taking a neutral stance on this stock at this time."

*Complimentary downloadable research on Pitney Bowes Inc. is accessible upon registration at http://www.rothmanresearch.com/article/pbi/23432/Apr-15-2010.html

Pitney Bowes is due to report its 1st quarter earnings for 2010 on May 3rd.

* www.rothmanresearch.com is a source for investors seeking free information on the business equipment industry; investors are encouraged to sign up for free at http://www.rothmanresearch.com/index.php?id=6&name=Register.

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For More Information Contact: Mathew Collier info@rothmanresearch.com

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