Pitney Bowes Enhances Small Business Website; Changes Help Business Owners Grow Revenue
January 14 2010 - 9:00AM
Business Wire
Pitney Bowes Inc. (NYSE: PBI) announced today that its Marketing
Solutions unit has redesigned and relaunched its small business
website. The website address is pbmarketingservices.com.
The site features many tools to help small business owners
acquire new customers as well as increase revenue with existing
clients. It also provides small business owners with helpful
guidelines for best practices in direct marketing through the
Marketing Knowledge Center located on the site.
“Savvy small business owners increase revenue and expand their
customer base with direct marketing. This site makes direct
marketing affordable and easy, so business owners can reach more
customers in 2010,” said Arthur Fiordaliso, president of Pitney
Bowes Marketing Solutions Group. “There are a lot of free
resources—a marketing expert’s blog, online tutorials and
podcasts—you can even ask questions and get answers from a
marketing professional.”
The website has dynamic tools that make online creation and
editing of direct mail and list management easy. More customizable
templates have been added for more industries and categories to
better refine mailings to prospective customers. Online list
mapping tools help business owners develop more targeted lists to
make the most of their budgets and resources with mailings aimed to
reach the desired customers. The site also features options to
enhance direct mail, like personalized URLs (p-URLs) and email
follow-ups. p-URLs are web pages that capture recipient
information, measure campaign response and allow business owners to
create better targeted, customized follow-up messages. Email can be
used in conjunction with a campaign or can stand alone. Campaign
results can also be viewed from the site.
About Pitney Bowes Marketing Solutions Group
Pitney Bowes Marketing Solutions Group delivers integrated
marketing solutions, including customizable templated ad content;
digital asset management; media placement and print-on-demand;
co-op program management; incentives and recognition, loyalty and
retention, and testing and certification programs; real-time,
multi-sourced consumer and business data targeting; and general and
personal URLs for the collection of customer data leads. For
additional information about Pitney Bowes Marketing Solutions
Group, call 800-488-2124 or go to www.pbmarketingsolutions.com.
About Pitney Bowes
Pitney Bowes is a $6.3 billion global technology leader whose
products, services and solutions deliver value within the
mailstream and beyond. Founded in 1920, the company’s 35,000
employees deliver technology, service and innovation to more than
two million customers worldwide. For more information about Pitney
Bowes, its products, services and solutions, visit www.pb.com.
Pitney Bowes (NYSE:PBI)
Historical Stock Chart
From Jun 2024 to Jul 2024
Pitney Bowes (NYSE:PBI)
Historical Stock Chart
From Jul 2023 to Jul 2024