Pitney Bowes and WNBA Applaud Nationwide Youth for Reading More Than One Million Minutes in 2009 Fast Break To Reading Program
September 21 2009 - 12:00PM
Business Wire
Pitney Bowes Inc. (NYSE: PBI) and the Women’s National
Basketball Association (WNBA) are applauding youth across the
country for collectively reading more than one million minutes in
the 2009 “Fast Break To Reading” program. Starting in June, the
national literacy initiative between Pitney Bowes and the WNBA
encouraged young students to read throughout the season and track
their minutes at http://www.wnba.com/fbtr/.
Ten WNBA teams participated in the Fast Break To Reading
program: the Atlanta Dream, Chicago Sky, Connecticut Sun, Detroit
Shock, Indiana Fever, Los Angeles Sparks, New York Liberty, Phoenix
Mercury, Seattle Storm, and Washington Mystics. Each team tipped
off a local program in June in collaboration with a local literacy
organization. The teams also worked with Pitney Bowes to hold
Reading Timeouts with area youth to read and speak about the
importance of literacy and education.
The National Center for Family Literacy (NCFL), the nonprofit
literacy organization for the national program, also helped raise
awareness of literacy and education, encouraged young students to
participate, and offered tips for families on how to make reading
more fun and effective during the season.
“Congratulations to all of the young students who participated
nationwide in the Fast Break To Reading program,” said Juanita
James, chief marketing and communications officer, Pitney Bowes.
“We are thrilled that so many youth embraced this initiative and
collectively read for more than one million minutes during the
season.”
"We are very pleased with the great response to the Fast Break
To Reading challenge. Reaching one million minutes is an
outstanding achievement and a great way for kids to continue to
develop good reading and learning habits,” said WNBA President
Donna Orender. “We are thrilled with our collaboration with Pitney
Bowes and our ability to work together to underscore the important
role of education in our communities."
About Pitney Bowes:
Pitney Bowes is a $6.3 billion global technology leader whose
products, services and solutions deliver value within the
mailstream and beyond. Founded in 1920, our company’s 35,000
employees deliver technology, service and innovation to more than
two million customers worldwide. For more information about Pitney
Bowes, its products, services and solutions, visit www.pb.com.
About the WNBA:
The WNBA is a unique global sports property combining
competition, sportsmanship, and entertainment value with its status
as an icon for social change, achievement, and diversity. Composed
of 13 teams, the WNBA is the most successful women’s professional
team sports league in the world. The league concluded its historic
13th regular season with increased attendance for the third
consecutive year and increased viewership on ESPN2 for a second
straight season. The 2009 WNBA Playoffs tipped off Sept. 16.
Through WNBA Cares, the WNBA is deeply committed to creating
programs that improve the quality of life for all people, with a
special emphasis on programs that promote a healthy lifestyle and
positive body image, increase breast and women’s health awareness,
support youth and family development, and focus on education. For
more information on the WNBA, log on to www.wnba.com.
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