CHARLOTTE, N.C., Oct. 4 /PRNewswire/ -- Piedmont Natural Gas
(NYSE: PNY) has launched a new corporate brand campaign
communicating the advantages of natural gas and the critical role
Piedmont's 1,800 employees play in
making it the reliable energy source for residential and business
customers.
The comprehensive campaign includes a redesigned logo, new
tagline, print, online and broadcast advertising as well as
internal and external public relations efforts that communicate the
reliability of Piedmont's product
and its people. Customers are beginning to see the new logo on
service trucks, uniforms and signs, as well as on Piedmont's website at www.piedmontng.com,
mailings and other printed material.
"Our customers enjoy the advantages of natural gas as a clean,
comfortable and environmentally responsible source of energy, but
above all they value the reliability of natural gas that comes from
the commitment to quality service that all of our Piedmont employees make every day," said
Thomas E. Skains, chairman,
president and chief executive officer of Piedmont Natural Gas. "We
want our customers to know that Piedmont Natural Gas is now more
focused than ever before on serving and partnering with them to
meet their energy needs today and in the future."
The new logo, an updated version of the familiar design used in
some form since the 1980s, reflects the continuing evolution of
Piedmont's traditionally
service-oriented culture. The new tagline – "Energy that shows" –
refers to the reliability and other tangible benefits Piedmont employees bring to an otherwise
invisible commodity.
Piedmont's new television
campaign, titled "Invisible," features vignettes in which familiar
products are missing from the scene, including a car-show model
pointing to an empty platform, a restaurant chef sending out a
plate with no food, a produce stand where baskets sit empty, and a
child gazing at a toy store window with nothing on display. The
closing scene delivers the message that Piedmont may offer a product that cannot be
seen, but the people and company behind it are anything but
invisible, by showing a family sitting in front of a natural gas
fireplace as seen through a picture window that reflects a
Piedmont truck driving by.
"We are working on several new initiatives and expanding
existing programs to better serve our customers, such as revamping
and improving our website, expanding our successful Round Up
partnership with customers to raise money for the Share The
Warmth program, and engaging the communities we serve through
the volunteer efforts of our employees and through our Piedmont
Natural Gas Foundation," Skains said. "In these and other ways we
hope our customers see the 'energy that shows.'"
Piedmont also will be
introducing new energy education initiatives in local schools
throughout the company's service area, and enhancing an internship
program that gives college students a chance to get involved in
significant company initiatives and receive mentoring from
senior-level Piedmont executives.
The company will announce additional details on both programs
soon.
About Piedmont Natural Gas
Piedmont Natural Gas is an energy services company primarily
engaged in the distribution of natural gas to more than one million
residential, commercial and industrial utility customers in
North Carolina, South Carolina and Tennessee, including 52,000 customers served
by municipalities who are wholesale customers. Our subsidiaries are
invested in joint venture, energy- related businesses, including
unregulated retail natural gas marketing, interstate natural gas
storage and intrastate natural gas transportation. More information
about Piedmont Natural Gas is available at
http://www.piedmontng.com.
SOURCE Piedmont Natural Gas
Copyright t. 4 PR Newswire