By Robb M. Stewart

 

A special purpose acquisition vehicle backed by asset manager Monroe Capital LLC will take AdTheorent Inc. public through a combination that pegs a $775 million enterprise value on the advertising-technology company.

MCAP Acquisition Corp. and AdTheorent after their merger will be named AdTheorent Inc., which is expected to remain listed on Nasdaq, with a pro forma market capitalization of about $1 billion, Monroe said Tuesday.

The deal includes a fully committed investment of $121.5 million from investors including Hana Financial Group Inc., Monroe Capital and Palantir Technologies Inc.

MCAP's and AdTheorent's board have each approved the transaction, which is expected to close in the final quarter of 2021.

AdTheorent uses advanced machine learning technology and solutions to deliver advertising campaigns for marketers. MCAP, the third SPAC sponsored by Monroe, raised $316 million in March.

 

Write to Robb M. Stewart at robb.stewart@wsj.com

 

(END) Dow Jones Newswires

July 27, 2021 08:08 ET (12:08 GMT)

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