ON24 Enables Leading Energy Company to Accelerate Digital-First Engagement and Generate Valuable Customer Insights Globally
August 31 2021 - 7:05AM
Business Wire
Shell Catalysts & Technologies uses ON24
data and analytics to enhance digital experiences and build
stronger relationships with energy producers
Shell Catalysts & Technologies (SCT), a leading provider of
catalysts, technical services, and licensed process technologies to
energy producers, rapidly shifted to a digital-first engagement
strategy and expanded its global reach using ON24 (NYSE: ONTF).
With the ON24 Digital Experience Platform, SCT quickly scaled
digital engagement with energy producers to build lasting
relationships globally, garnering rich audience data to further
personalize interactions with their customers.
“ON24 has helped us capture valuable insights to better
understand our customers and support them,” said Will Potter,
digital marketer at Shell Catalysts & Technologies. “Digital
engagement is a critical way for us to share knowledge and updates
with energy producers around the world. ON24 accelerated our shift
to digital and delivered a great experience for us and our
customers.”
On a mission to help the industry provide cleaner energy
solutions, Shell Catalysts & Technologies used ON24 Webcast
Elite to create and scale live virtual experiences to its global
customers and prospects. The company also uses ON24 Engagement Hub
to share on-demand content, analyzing engagement and responses in
real-time with ON24’s AI-engine to further personalize engagement.
Data and analytics are integrated with their marketing automation
platform to give teams visibility into visitors, the content
they’re downloading, and questions being asked.
“As one of the world’s most respected brands in the world, Shell
is leading the way on data-driven, digital-first engagement to
better serve their customers and create new opportunities in a
fast-changing market,” said Steve Daheb, CMO at ON24. “ON24 gives
them the audience insights they need to deliver personalized
experiences to the right people at the right time.”
The ON24 Digital Experience Platform includes ON24 Webcast
Elite, ON24 Virtual Conference, ON24 Breakouts, ON24 Engagement
Hub, ON24 Target, ON24 Intelligence, and ON24 Connect. Companies
can deliver digital experiences that create deep engagement,
first-person data, and AI-driven personalization, as well as
seamlessly integrate audience insights with marketing automation,
CRM, and collaboration systems.
To learn how Shell Catalysts & Technologies improved
audience engagement and insights with the ON24 Digital Experience
Platform, watch the on-demand webinar at ON24.com/Shell.
About ON24
ON24 provides a leading cloud-based hybrid engagement platform
that makes it easy to create, scale, and personalize engaging
experiences to drive measurable business growth. Today, we are
helping over 2,000 companies worldwide, including 3 of the 5
largest global technology companies, 4 of the 5 largest US banks, 3
of the 5 largest global healthcare companies, and 3 of the 5
largest global industrial manufacturing companies, convert millions
of prospects to buyers. Through interactive webinars, virtual
events, and always-on multimedia experiences, ON24 provides a
system of engagement, powered by AI, which enables businesses to
scale engagement, conversions, and pipeline to drive revenue
growth. The ON24 platform supports millions of professionals a
month who are totaling billions of engagement minutes per year.
ON24 is headquartered in San Francisco with global offices in North
America, EMEA, and APAC. For more information, visit
www.ON24.com.
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to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
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differ materially from those indicated in forward-looking
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statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
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© 2021 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
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Media Contact: Roger Villareal press@on24.com Investor
Contact: Nate Pollack investorrelations@on24.com
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